A data profile of the people who buy, follow and care about Computers in Switzerland — modelled from more than twelve digital signal sources. Computers has an estimated audience of 3,495,172 people in Switzerland.
Computers has an estimated audience of 3,495,172 people in Switzerland. 49.8% are female, 50.2% are male, average age 41.9. Top brand affinities: Coop, Swiss International Air Lines, Conforama, Mobile phones, Hornbach.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.54× the country average).
Demographically, the Computers audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Computers fan in Switzerland is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coop.
The key figures that characterise the Computers profile in Switzerland.
49.8% are female, 50.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.9 |
| Estimated audience size | 3,495,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Computers audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 1.95× | ||
| 02 | La Liga | Sports | 1.78× | ||
| 03 | Mobile game | Games | 1.68× | ||
| 04 | Hornbach | Shopping | 1.62× | ||
| 05 | Electronic funds transfer | Business & Career | 1.60× | ||
| 06 | Wikipedia | Internet & Social Media | 1.59× | ||
| 07 | Conforama | Home & Garden | 1.57× | ||
| 08 | Electronics | Technology & Electronics | 1.57× | ||
| 09 | Transfermarkt | Sports | 1.57× | ||
| 10 | Charity and causes | Business & Career | 1.57× | ||
| 11 | Toys | Games | 1.56× | ||
| 12 | Online games | Games | 1.56× | ||
| 13 | High-definition television | Technology & Electronics | 1.56× | ||
| 14 | Mobile phones | Technology & Electronics | 1.55× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 16 | Coop | Food & Beverages | 1.54× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.54× | ||
| 18 | Swiss International Air Lines | Travel & Leisure | 1.52× | ||
| 19 | Technology & Electronics | 1.52× | |||
| 20 | Weddings | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Community Orientation | OPEN | 1.27× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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