A data profile of the people who buy, follow and care about Computers in Colombia — modelled from more than twelve digital signal sources. Computers has an estimated audience of 9,855,434 people in Colombia.
Computers has an estimated audience of 9,855,434 people in Colombia. 50.5% are female, 49.5% are male, average age 36.6.
Demographically, the Computers audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Need for Security.
The key figures that characterise the Computers profile in Colombia.
50.5% are female, 49.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 36.6 |
| Estimated audience size | 9,855,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Computers audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.02× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Convenience Orientation | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.92× | |
| Design Affinity | PREMIUM | 0.95× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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