A data profile of the people who buy, follow and care about Computers in Poland — modelled from more than twelve digital signal sources. Computers has an estimated audience of 9,461,084 people in Poland.
Computers has an estimated audience of 9,461,084 people in Poland. 53.4% are female, 46.6% are male, average age 39.1. Top brand affinities: Email, Computer monitors, Computer servers, Electronic funds transfer, Goldman Sachs.
Top brand affinities include Email, Computer monitors, Computer servers, with strongest over-indexing on Email (1.52× the country average).
Demographically, the Computers audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Extroversion.
The typical Computers fan in Poland is balanced, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Email.
The key figures that characterise the Computers profile in Poland.
53.4% are female, 46.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.1 |
| Estimated audience size | 9,461,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Computers audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Great Wall Motors | Cars & Mobility | 2.18× | ||
| 02 | Goldman Sachs | Business & Career | 2.07× | ||
| 03 | Secret Garden (TV series) | Movies & TV | 2.06× | ||
| 04 | MarketWatch | Business & Career | 1.87× | ||
| 05 | Hansgrohe | Home & Garden | 1.85× | ||
| 06 | Morgan Stanley | Business & Career | 1.84× | ||
| 07 | Oscar de la Renta | Fashion & Accessoires | 1.74× | ||
| 08 | Fiber-optic communication | Technology & Electronics | 1.70× | ||
| 09 | IBM | Technology & Electronics | 1.69× | ||
| 10 | Computer monitors | Technology & Electronics | 1.58× | ||
| 11 | Computer servers | Technology & Electronics | 1.58× | ||
| 12 | MongoDB | Technology & Electronics | 1.55× | ||
| 13 | Phablet | Technology & Electronics | 1.54× | ||
| 14 | The Matrix (franchise) | Movies & TV | 1.54× | ||
| 15 | Electronic funds transfer | Business & Career | 1.53× | ||
| 16 | Netbook | Technology & Electronics | 1.53× | ||
| 17 | Technology & Electronics | 1.52× | |||
| 18 | Internet privacy | Technology & Electronics | 1.52× | ||
| 19 | Mobile cloud computing | Technology & Electronics | 1.51× | ||
| 20 | Data compression | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Extroversion | THRILL | 1.18× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Individualism | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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