A data profile of the people who buy, follow and care about Computers in Malaysia — modelled from more than twelve digital signal sources. Computers has an estimated audience of 7,021,598 people in Malaysia.
The average Computers fan in Malaysia is 38.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Five Nights at Freddy's, with strongest over-indexing on Five Nights at Freddy's (1.73× the country average).
Demographically, the Computers audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 16 regions tracked by Rascasse.
The typical Computers fan in Malaysia is balanced, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Five Nights at Freddy's.
The key figures that characterise the Computers profile in Malaysia.
45.8% are female, 54.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 38.4 |
| Estimated audience size | 7,021,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Computers audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
Where the Computers audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~1M | 1.28× | |
| 02 | Selangor | ~2.5M | 1.24× | |
| 03 | Penang | ~500K | 1.23× | |
| 04 | Kuala Lumpur | ~1.5M | 1.18× | |
| 05 | Kedah | ~500K | 1.16× | |
| 06 | Sarawak | ~700K | 1.14× | |
| 07 | Perak | ~600K | 1.14× | |
| 08 | Malacca | ~300K | 1.10× | |
| 09 | Sabah | ~700K | 1.08× | |
| 10 | Negeri Sembilan | ~400K | 1.06× | |
| 11 | Pahang | ~300K | 1.03× | |
| 12 | Labuan | ~50K | 0.87× | |
| 13 | Kelantan | ~300K | 0.86× | |
| 14 | Perlis | ~90K | 0.86× | |
| 15 | Terengganu | ~200K | 0.83× | |
| 16 | Putrajaya | ~30K | 0.76× |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Five Nights at Freddy's | Games | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.19× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Indulgence | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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