A data profile of the people who buy, follow and care about Computers in Australia — modelled from more than twelve digital signal sources. Computers has an estimated audience of 11,450,628 people in Australia.
Computers has an estimated audience of 11,450,628 people in Australia. 51.5% are female, 48.5% are male, average age 43.1. Top brand affinities: Steam.
Top brand affinities include Steam, with strongest over-indexing on Steam (1.51× the country average).
Demographically, the Computers audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Computers fan in Australia is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Steam.
The key figures that characterise the Computers profile in Australia.
51.5% are female, 48.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 43.1 |
| Estimated audience size | 11,450,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Computers audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steam | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Sports Activity | POWER | 0.88× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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