A data profile of the people who buy, follow and care about OpenAI in Spain — modelled from more than twelve digital signal sources. OpenAI has an estimated audience of 2,251,358 people in Spain.
OpenAI has an estimated audience of 2,251,358 people in Spain. 54.8% are female, 45.2% are male, average age 40.3. Top brand affinities: Katherine Heigl, Jessica Chastain, Local news, Information security, Digital transformation.
Top brand affinities include Katherine Heigl, Jessica Chastain, Local news, with strongest over-indexing on Katherine Heigl (115.98× the country average).
Demographically, the OpenAI audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical OpenAI fan in Spain is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Katherine Heigl.
The key figures that characterise the OpenAI profile in Spain.
54.8% are female, 45.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.3 |
| Estimated audience size | 2,251,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide OpenAI audience comes from Spain.
| Country | Share |
|---|---|
| China | 34.4% |
| United States | 10.5% |
| Japan | 5.5% |
The strongest cross-interests of the OpenAI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Katherine Heigl | Movies & TV | 115.98× | ||
| 02 | Jessica Chastain | Movies & TV | 38.32× | ||
| 03 | Jessie J | Music & Radio | 26.46× | ||
| 04 | Thierry Henry | Sports | 12.52× | ||
| 05 | Jeremy Clarkson | Movies & TV | 9.44× | ||
| 06 | Local news | News | 9.17× | ||
| 07 | Information security | Business & Career | 8.10× | ||
| 08 | Digital transformation | Business & Career | 7.71× | ||
| 09 | Quentin Tarantino | Movies & TV | 7.66× | ||
| 10 | Sabrina Carpenter | Music & Radio | 6.13× | ||
| 11 | Charlize Theron | Movies & TV | 5.83× | ||
| 12 | GitHub | Internet & Social Media | 4.60× | ||
| 13 | Diane Keaton | Movies & TV | 3.96× | ||
| 14 | Anne Hathaway | Movies & TV | 3.77× | ||
| 15 | Computer security | Business & Career | 3.60× | ||
| 16 | Innovation | Business & Career | 3.49× | ||
| 17 | Bruce Willis | Movies & TV | 3.07× | ||
| 18 | Efficient energy use | Technology & Electronics | 2.89× | ||
| 19 | Artificial intelligence | Technology & Electronics | 2.33× | ||
| 20 | Canada | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.25× | |
| Early Adopter Mentality | POWER | 2.03× | |
| Individualism | JOY | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Mindfulness | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for OpenAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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