Rascasse Audience Intelligence

Graphic design Audience in Switzerland

A data profile of the people who buy, follow and care about Graphic design in Switzerland — modelled from more than twelve digital signal sources. Graphic design has an estimated audience of 1,401,486 people in Switzerland.

#19among Field of study in Switzerland
#205among Topic in Switzerland
#42in Business & Career

The average Graphic design fan in Switzerland is 42.7 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Graphic design profile in Switzerland.

Audience size
1.4M
in Switzerland
Gender
53.7%♀
46.3% male
Age
42.7
average years
Country rank
#313
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graphic design fans

53.7% are female, 46.3% are male, average age 42.7.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Graphic design audience in Switzerland
MetricValue
Female53.7%
Male46.3%
Average age42.7
Estimated audience size1,401,486
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Graphic design audience in Switzerland
Age bracketShare%
16-199%
20-2919%
30-3923%
40-4925%
50+25%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Graphic design audience comes from Switzerland.

Worldwide audience distribution share by country for Graphic design
CountryShare
United States19.4%
Italy5.0%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graphic design audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Graphic design fans by region: top regions in Switzerland
#RegionReachAffinity×
01Luzern~100K1.67×
02Canton of Obwalden~6K1.21×
03Basel-City~60K1.15×
04Canton of Bern~200K1.14×
05Canton of Zürich~300K1.12×
06Canton of St. Gallen~80K1.11×
07Canton of Glarus~6K1.09×
08Appenzell Innerrhoden~2K1.09×
09Aargau~90K1.08×
10Uri~5K1.08×
11Appenzell Ausserrhoden~7K1.07×
12Canton of Nidwalden~6K1.05×
13Thurgau~40K1.03×
14Solothurn~40K1.01×
15Basel-Landschaft~30K0.99×
16Schaffhausen~10K0.98×
17Jura~10K0.98×
18Neuchatel~30K0.95×
19Schwyz~20K0.94×
20Canton of Zug~20K0.93×
21Graubünden~30K0.91×
22Canton of Geneva~90K0.90×
23Ticino~50K0.89×
24Valais~50K0.88×
25Vaud~100K0.87×
26Fribourg~40K0.86×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Graphic design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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