A data profile of the people who buy, follow and care about Graphic design in Malaysia — modelled from more than twelve digital signal sources. Graphic design has an estimated audience of 2,774,153 people in Malaysia.
The average Graphic design fan in Malaysia is 37.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Adobe, Outsourcing, Headscarf, with strongest over-indexing on Adobe (9.37× the country average).
Demographically, the Graphic design audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Graphic design fan in Malaysia is balanced, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Adobe.
The key figures that characterise the Graphic design profile in Malaysia.
48.4% are female, 51.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 37.8 |
| Estimated audience size | 2,774,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Graphic design audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 5.0% |
| Japan | 4.8% |
Where the Graphic design audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.49× | |
| 02 | Kuala Lumpur | ~700K | 1.32× | |
| 03 | Perak | ~300K | 1.25× | |
| 04 | Johor | ~400K | 1.22× | |
| 05 | Sarawak | ~300K | 1.14× | |
| 06 | Sabah | ~300K | 1.07× | |
| 07 | Penang | ~200K | 1.07× | |
| 08 | Negeri Sembilan | ~100K | 1.04× | |
| 09 | Malacca | ~100K | 1.01× | |
| 10 | Kedah | ~200K | 1.00× | |
| 11 | Pahang | ~100K | 0.94× | |
| 12 | Labuan | ~20K | 0.91× | |
| 13 | Terengganu | ~100K | 0.90× | |
| 14 | Perlis | ~40K | 0.90× | |
| 15 | Kelantan | ~100K | 0.89× | |
| 16 | Putrajaya | ~10K | 0.84× |
The strongest cross-interests of the Graphic design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adobe | Technology & Electronics | 9.37× | ||
| 02 | Outsourcing | Business & Career | 8.08× | ||
| 03 | Aeon (motors) | Cars & Mobility | 2.07× | ||
| 04 | Lecturer | Kids & Family | 2.02× | ||
| 05 | Abaya | Fashion & Accessoires | 1.97× | ||
| 06 | Spandex | Fashion & Accessoires | 1.94× | ||
| 07 | Sarong | Fashion & Accessoires | 1.92× | ||
| 08 | 3D computer graphics | Technology & Electronics | 1.85× | ||
| 09 | Kaftan | Fashion & Accessoires | 1.83× | ||
| 10 | Mermaid | Travel & Leisure | 1.82× | ||
| 11 | PHP | Technology & Electronics | 1.81× | ||
| 12 | Programming language | Technology & Electronics | 1.75× | ||
| 13 | Chiffon (fabric) | Fashion & Accessoires | 1.67× | ||
| 14 | Freckle | Beauty & Wellness | 1.66× | ||
| 15 | Stamp duty | Business & Career | 1.65× | ||
| 16 | Headscarf | Fashion & Accessoires | 1.64× | ||
| 17 | Crêpe | Food & Beverages | 1.60× | ||
| 18 | Primary education | Kids & Family | 1.55× | ||
| 19 | Tunic | Fashion & Accessoires | 1.52× | ||
| 20 | Plus-size clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.29× | |
| Need for Security | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.50× | |
| Spirituality | BALANCE | 0.73× | |
| Family Orientation | CONSERVATISM | 0.82× |
Graphic design has an estimated audience of 2,774,153 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.4% of Graphic design fans are female, 51.6% are male, with an average age of 37.8 years.
Graphic design fans show strongest brand affinity for Adobe (9.37×), Outsourcing (8.08×), and Headscarf (1.64×) over the country average.
Graphic design fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Graphic design itself, the audience over-indexes on Outsourcing (8.08×), Headscarf (1.64×), Sarong (1.92×), and Programming language (1.75×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Graphic design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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