A data profile of the people who buy, follow and care about Renovation in Switzerland — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 1,376,193 people in Switzerland.
The average Renovation fan in Switzerland is 45.6 years old, balanced, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Zürich, Canton of Geneva.
Top brand affinities include AutoScout24, IKEA, Home improvement, with strongest over-indexing on AutoScout24 (1.58× the country average).
Demographically, the Renovation audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Renovation fan in Switzerland is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Renovation profile in Switzerland.
51.4% are female, 48.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.6 |
| Estimated audience size | 1,376,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Renovation audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~300K | 2.39× | |
| 02 | Neuchatel | ~40K | 1.38× | |
| 03 | Canton of Geneva | ~100K | 1.37× | |
| 04 | Valais | ~70K | 1.31× | |
| 05 | Fribourg | ~60K | 1.28× | |
| 06 | Jura | ~10K | 1.20× | |
| 07 | Canton of Glarus | ~6K | 1.18× | |
| 08 | Canton of Nidwalden | ~6K | 1.17× | |
| 09 | Canton of Obwalden | ~6K | 1.16× | |
| 10 | Appenzell Ausserrhoden | ~7K | 1.14× | |
| 11 | Schaffhausen | ~10K | 1.06× | |
| 12 | Schwyz | ~20K | 1.03× | |
| 13 | Canton of Zug | ~20K | 1.01× | |
| 14 | Graubünden | ~30K | 0.93× | |
| 15 | Solothurn | ~30K | 0.91× | |
| 16 | Thurgau | ~30K | 0.90× | |
| 17 | Basel-City | ~50K | 0.89× | |
| 18 | Basel-Landschaft | ~30K | 0.89× | |
| 19 | Canton of St. Gallen | ~60K | 0.84× | |
| 20 | Luzern | ~50K | 0.84× | |
| 21 | Ticino | ~50K | 0.83× | |
| 22 | Aargau | ~70K | 0.81× | |
| 23 | Canton of Bern | ~100K | 0.72× | |
| 24 | Canton of Zürich | ~100K | 0.64× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Farmhouse | Travel & Leisure | 4.65× | ||
| 02 | Danish design | Home & Garden | 4.09× | ||
| 03 | Home décor products | Home & Garden | 3.67× | ||
| 04 | Living room | Home & Garden | 3.32× | ||
| 05 | Ideal Home | Movies & TV | 3.31× | ||
| 06 | Modern architecture | Arts & Culture | 3.15× | ||
| 07 | Architecture & Interior Design | Home & Garden | 3.12× | ||
| 08 | Home Design | Home & Garden | 2.93× | ||
| 09 | Home construction | Home & Garden | 2.89× | ||
| 10 | Home repair | Home & Garden | 2.89× | ||
| 11 | Real estate development | Business & Career | 2.86× | ||
| 12 | Architecture & Design | Business & Career | 2.84× | ||
| 13 | Luxury real estate | Business & Career | 2.78× | ||
| 14 | Home improvement | Home & Garden | 2.47× | ||
| 15 | Property finder | Home & Garden | 2.34× | ||
| 16 | Bedroom | Home & Garden | 2.17× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.69× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.58× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.12× | |
| Healthy Lifestyle | BALANCE | 1.11× | |
| Price Sensitivity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.94× |
Renovation has an estimated audience of 1,376,193 people in Switzerland, concentrated in Vaud and Canton of Zürich.
51.4% of Renovation fans are female, 48.6% are male, with an average age of 45.6 years.
Renovation fans show strongest brand affinity for AutoScout24 (1.58×), IKEA (1.54×), and Home improvement (2.47×) over the country average.
Renovation fans in Switzerland are most concentrated in Vaud (reach ~300K), Canton of Zürich (reach ~100K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on IKEA (1.54×), Home improvement (2.47×), Living room (3.32×), and Danish design (4.09×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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