A data profile of the people who buy, follow and care about Renovation in United Arab Emirates — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 1,359,640 people in United Arab Emirates.
The average Renovation fan in United Arab Emirates is 38.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Home repair, Bedroom furniture, Dining room, with strongest over-indexing on Home repair (8.38× the country average).
Demographically, the Renovation audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Renovation fan in United Arab Emirates is more male, around 38.7 years old, with strong Social Media Usage tendencies and a notable affinity for Home repair.
The key figures that characterise the Renovation profile in United Arab Emirates.
30.2% are female, 69.8% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 38.7 |
| Estimated audience size | 1,359,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 30% | |
| 30-39 | 35% | |
| 40-49 | 20% | |
| 50+ | 9% |
of the worldwide Renovation audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.63× | |
| 02 | Emirate of Sharjah | ~300K | 0.99× | |
| 03 | Emirate of Ajman | ~100K | 0.99× | |
| 04 | Fujairah | ~30K | 0.97× | |
| 05 | Ras Al Khaimah | ~70K | 0.94× | |
| 06 | Emirate of Abu Dhabi | ~500K | 0.92× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home repair | Home & Garden | 8.38× | ||
| 02 | Bedroom furniture | Home & Garden | 5.39× | ||
| 03 | Landscape design | Business & Career | 5.31× | ||
| 04 | Decoration | Home & Garden | 5.05× | ||
| 05 | Dining room | Home & Garden | 4.45× | ||
| 06 | Sofa bed | Home & Garden | 4.36× | ||
| 07 | Structural engineering | Business & Career | 4.00× | ||
| 08 | Modern architecture | Arts & Culture | 3.77× | ||
| 09 | First-time buyer | Shopping | 3.73× | ||
| 10 | Living room | Home & Garden | 3.69× | ||
| 11 | Kitchenware | Home & Garden | 3.57× | ||
| 12 | Pillow | Home & Garden | 3.15× | ||
| 13 | Bedroom | Home & Garden | 2.77× | ||
| 14 | Bathroom | Home & Garden | 2.57× | ||
| 15 | Chair | Home & Garden | 2.45× | ||
| 16 | IKEA | Home & Garden | 2.32× | ||
| 17 | Home improvement | Home & Garden | 2.23× | ||
| 18 | Bed | Home & Garden | 2.16× | ||
| 19 | Property finder | Home & Garden | 2.01× | ||
| 20 | Kitchen | Home & Garden | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Patriotism | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 1.19× |
Renovation has an estimated audience of 1,359,640 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
30.2% of Renovation fans are female, 69.8% are male, with an average age of 38.7 years.
Renovation fans show strongest brand affinity for Home repair (8.38×), Bedroom furniture (5.39×), and Dining room (4.45×) over the country average.
Renovation fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Bedroom furniture (5.39×), Dining room (4.45×), Kitchenware (3.57×), and First-time buyer (3.73×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.