A data profile of the people who buy, follow and care about Living room in United Arab Emirates — modelled from more than twelve digital signal sources. Living room has an estimated audience of 1,361,843 people in United Arab Emirates.
The average Living room fan in United Arab Emirates is 36.9 years old, balanced, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Kitchenware, Renovation, Single-family detached home, with strongest over-indexing on Kitchenware (3.5× the country average).
Demographically, the Living room audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Living room fan in United Arab Emirates is balanced, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Living room profile in United Arab Emirates.
46.3% are female, 53.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 36.9 |
| Estimated audience size | 1,361,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 33% | |
| 30-39 | 32% | |
| 40-49 | 18% | |
| 50+ | 8% |
of the worldwide Living room audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
Where the Living room audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~300K | 1.05× | |
| 02 | Emirate of Ajman | ~100K | 1.04× | |
| 03 | Emirate of Abu Dhabi | ~600K | 1.03× | |
| 04 | Ras Al Khaimah | ~70K | 1.02× | |
| 05 | Dubai | ~1M | 0.97× | |
| 06 | Fujairah | ~30K | 0.95× |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 8.25× | ||
| 02 | Garden furniture | Home & Garden | 4.07× | ||
| 03 | Renovation | Home & Garden | 3.69× | ||
| 04 | Kitchenware | Home & Garden | 3.50× | ||
| 05 | Terraced house | Home & Garden | 2.83× | ||
| 06 | Algeria | Travel & Leisure | 2.60× | ||
| 07 | IKEA | Home & Garden | 2.47× | ||
| 08 | Scarf | Fashion & Accessoires | 2.33× | ||
| 09 | Cairo | Travel & Leisure | 2.23× | ||
| 10 | Pillow | Home & Garden | 2.19× | ||
| 11 | First-time buyer | Shopping | 2.07× | ||
| 12 | Cabinetry | Home & Garden | 2.01× | ||
| 13 | Morocco | Travel & Leisure | 1.98× | ||
| 14 | Mattress | Home & Garden | 1.87× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.79× | ||
| 16 | High-net-worth individual | Business & Career | 1.75× | ||
| 17 | First class travel | Travel & Leisure | 1.67× | ||
| 18 | Bahrain | Travel & Leisure | 1.59× | ||
| 19 | Home improvement | Home & Garden | 1.58× | ||
| 20 | Organic food | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.31× | |
| DIY Mentality | THRILL | 2.09× | |
| Quality Awareness | PREMIUM | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Travelling | THRILL | 0.84× | |
| Extroversion | THRILL | 0.85× |
Living room has an estimated audience of 1,361,843 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
46.3% of Living room fans are female, 53.7% are male, with an average age of 36.9 years.
Living room fans show strongest brand affinity for Kitchenware (3.5×), Renovation (3.69×), and Single-family detached home (8.25×) over the country average.
Living room fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Living room itself, the audience over-indexes on Renovation (3.69×), Single-family detached home (8.25×), Garden furniture (4.07×), and IKEA (2.47×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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