A data profile of the people who buy, follow and care about Living room in Poland — modelled from more than twelve digital signal sources. Living room has an estimated audience of 2,183,485 people in Poland.
Living room has an estimated audience of 2,183,485 people in Poland. 72.5% are female, 27.5% are male, average age 40.0. Top brand affinities: Bedroom furniture, Garden furniture, IKEA, Renovation, Kitchen.
Top brand affinities include Bedroom furniture, Garden furniture, IKEA, with strongest over-indexing on Bedroom furniture (6.39× the country average).
Demographically, the Living room audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Living room fan in Poland is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Living room profile in Poland.
72.5% are female, 27.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 40.0 |
| Estimated audience size | 2,183,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Living room audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 6.39× | ||
| 02 | Garden furniture | Home & Garden | 5.34× | ||
| 03 | Modern furniture | Home & Garden | 4.76× | ||
| 04 | Sofa bed | Home & Garden | 4.21× | ||
| 05 | Kitchenware | Home & Garden | 3.61× | ||
| 06 | Renovation | Home & Garden | 2.82× | ||
| 07 | Luxury real estate | Business & Career | 2.56× | ||
| 08 | PUDELEK | News | 2.33× | ||
| 09 | Kitchen | Home & Garden | 2.02× | ||
| 10 | Fast food | Food & Beverages | 1.99× | ||
| 11 | PKO Bank Polski | Business & Career | 1.79× | ||
| 12 | Rossmann | Shopping | 1.78× | ||
| 13 | IKEA | Home & Garden | 1.77× | ||
| 14 | Pepco | Fashion & Accessoires | 1.68× | ||
| 15 | Kaufland | Shopping | 1.67× | ||
| 16 | Castorama | Shopping | 1.65× | ||
| 17 | Home Appliances | Home & Garden | 1.64× | ||
| 18 | Home improvement | Home & Garden | 1.60× | ||
| 19 | Empik | Shopping | 1.55× | ||
| 20 | Ryanair | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.52× | |
| Quality Awareness | PREMIUM | 2.33× | |
| DIY Mentality | THRILL | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.98× | |
| Social Media Usage | JOY | 1.04× | |
| Need for Security | CONSERVATISM | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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