A data profile of the people who buy, follow and care about Living room in Malaysia — modelled from more than twelve digital signal sources. Living room has an estimated audience of 2,112,520 people in Malaysia.
The average Living room fan in Malaysia is 41.1 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Renovation, Google Maps, Kitchenware, with strongest over-indexing on Renovation (2.6× the country average).
Demographically, the Living room audience skews more female with an average age of 41.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Living room fan in Malaysia is more female, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Living room profile in Malaysia.
58.1% are female, 41.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.1 |
| Estimated audience size | 2,112,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 24% | |
| 30-39 | 27% | |
| 40-49 | 25% | |
| 50+ | 17% |
of the worldwide Living room audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
Where the Living room audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~800K | 1.35× | |
| 02 | Sarawak | ~200K | 1.20× | |
| 03 | Johor | ~300K | 1.19× | |
| 04 | Penang | ~100K | 1.12× | |
| 05 | Labuan | ~20K | 1.09× | |
| 06 | Perak | ~200K | 1.08× | |
| 07 | Kuala Lumpur | ~400K | 1.07× | |
| 08 | Sabah | ~200K | 1.06× | |
| 09 | Negeri Sembilan | ~100K | 1.03× | |
| 10 | Kedah | ~100K | 0.98× | |
| 11 | Malacca | ~70K | 0.96× | |
| 12 | Pahang | ~90K | 0.92× | |
| 13 | Kelantan | ~90K | 0.91× | |
| 14 | Perlis | ~30K | 0.89× | |
| 15 | Putrajaya | ~10K | 0.88× | |
| 16 | Terengganu | ~80K | 0.85× |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.96× | ||
| 02 | Starter home | Home & Garden | 2.70× | ||
| 03 | Renovation | Home & Garden | 2.60× | ||
| 04 | Kitchenware | Home & Garden | 2.52× | ||
| 05 | First-time home buyer grant | Home & Garden | 2.48× | ||
| 06 | Terraced house | Home & Garden | 2.44× | ||
| 07 | First-time buyer | Shopping | 2.35× | ||
| 08 | Real property | Home & Garden | 2.29× | ||
| 09 | Kitchen cabinet | Home & Garden | 2.12× | ||
| 10 | Pillow | Home & Garden | 2.03× | ||
| 11 | IKEA | Home & Garden | 1.96× | ||
| 12 | Hypermarket | Shopping | 1.91× | ||
| 13 | Mattress | Home & Garden | 1.87× | ||
| 14 | Airbnb | Travel & Leisure | 1.84× | ||
| 15 | Mortgage loans | Business & Career | 1.73× | ||
| 16 | Refrigerator | Home & Garden | 1.67× | ||
| 17 | Home Appliances | Home & Garden | 1.63× | ||
| 18 | Discount stores | Shopping | 1.59× | ||
| 19 | Online banking | Business & Career | 1.59× | ||
| 20 | Google Maps | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.69× | |
| Design Affinity | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
Living room has an estimated audience of 2,112,520 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
58.1% of Living room fans are female, 41.9% are male, with an average age of 41.1 years.
Living room fans show strongest brand affinity for Renovation (2.6×), Google Maps (1.51×), and Kitchenware (2.52×) over the country average.
Living room fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Living room itself, the audience over-indexes on Google Maps (1.51×), Kitchenware (2.52×), Microwave oven (2.96×), and Home Appliances (1.63×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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