A data profile of the people who buy, follow and care about Do it yourself (DIY) in Switzerland — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 2,108,312 people in Switzerland.
Do it yourself (DIY) has an estimated audience of 2,108,312 people in Switzerland. 55.1% are female, 44.9% are male, average age 44.3. Top brand affinities: Home improvement, Crafts, Handicraft, Sewing machine, Sewing.
Top brand affinities include Home improvement, Crafts, Handicraft, with strongest over-indexing on Home improvement (1.95× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Do it yourself (DIY) fan in Switzerland is more female, around 44.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home improvement.
The key figures that characterise the Do it yourself (DIY) profile in Switzerland.
55.1% are female, 44.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 44.3 |
| Estimated audience size | 2,108,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Do it yourself (DIY) audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pattern (sewing) | Home & Garden | 3.27× | ||
| 02 | Sewing machine | Home & Garden | 3.22× | ||
| 03 | Sewing | Home & Garden | 2.48× | ||
| 04 | Home décor products | Home & Garden | 2.22× | ||
| 05 | Yarn | Fashion & Accessoires | 2.19× | ||
| 06 | Knitting | Home & Garden | 2.17× | ||
| 07 | Crochet | Home & Garden | 2.04× | ||
| 08 | Home improvement | Home & Garden | 1.95× | ||
| 09 | Handicraft | Home & Garden | 1.87× | ||
| 10 | Crafts | Home & Garden | 1.86× | ||
| 11 | Cake | Food & Beverages | 1.86× | ||
| 12 | Cookbook | Food & Beverages | 1.86× | ||
| 13 | Vegetarian cuisine | Food & Beverages | 1.73× | ||
| 14 | Home construction | Home & Garden | 1.72× | ||
| 15 | Home repair | Home & Garden | 1.72× | ||
| 16 | Self-love | Health | 1.67× | ||
| 17 | Decorative arts | Arts & Culture | 1.63× | ||
| 18 | Foodie | Food & Beverages | 1.62× | ||
| 19 | Local food | Food & Beverages | 1.57× | ||
| 20 | Healthy diet | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.51× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Healthy Lifestyle | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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