A data profile of the people who buy, follow and care about Do it yourself (DIY) in United Arab Emirates — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 2,073,127 people in United Arab Emirates.
The average Do it yourself (DIY) fan in United Arab Emirates is 36.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Ajman.
Top brand affinities include TikTok, Local food, Home improvement, with strongest over-indexing on TikTok (1.8× the country average).
Demographically, the Do it yourself (DIY) audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Do it yourself (DIY) fan in United Arab Emirates is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Do it yourself (DIY) profile in United Arab Emirates.
34.0% are female, 66.0% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 36.9 |
| Estimated audience size | 2,073,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Do it yourself (DIY) audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
Where the Do it yourself (DIY) audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~200K | 1.06× | |
| 02 | Emirate of Abu Dhabi | ~900K | 1.00× | |
| 03 | Dubai | ~1.5M | 0.99× | |
| 04 | Emirate of Sharjah | 0.00× | ||
| 05 | Fujairah | 0.00× | ||
| 06 | Ras Al Khaimah | 0.00× |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home décor products | Home & Garden | 3.52× | ||
| 02 | Cross-stitch | Home & Garden | 3.00× | ||
| 03 | Sunday Brunch | Kids & Family | 2.94× | ||
| 04 | Cookbook | Food & Beverages | 2.83× | ||
| 05 | Local food | Food & Beverages | 2.66× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.61× | ||
| 07 | Party dress | Fashion & Accessoires | 2.50× | ||
| 08 | Bride and Groom | Home & Garden | 2.50× | ||
| 09 | Jewelry design | Fashion & Accessoires | 2.46× | ||
| 10 | Organic product | Food & Beverages | 2.43× | ||
| 11 | Gown | Fashion & Accessoires | 2.42× | ||
| 12 | Designer clothing | Fashion & Accessoires | 2.12× | ||
| 13 | Snapchat | Internet & Social Media | 2.02× | ||
| 14 | Home improvement | Home & Garden | 1.88× | ||
| 15 | Drawing | Home & Garden | 1.87× | ||
| 16 | TikTok | Internet & Social Media | 1.80× | ||
| 17 | Property finder | Home & Garden | 1.73× | ||
| 18 | Handicraft | Home & Garden | 1.73× | ||
| 19 | Luxury yacht | Travel & Leisure | 1.67× | ||
| 20 | Crafts | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.88× |
Do it yourself (DIY) has an estimated audience of 2,073,127 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.0% of Do it yourself (DIY) fans are female, 66.0% are male, with an average age of 36.9 years.
Do it yourself (DIY) fans show strongest brand affinity for TikTok (1.8×), Local food (2.66×), and Home improvement (1.88×) over the country average.
Do it yourself (DIY) fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Ajman (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Do it yourself (DIY) itself, the audience over-indexes on Local food (2.66×), Home improvement (1.88×), Home décor products (3.52×), and Party dress (2.5×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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