A data profile of the people who buy, follow and care about Healthy diet in Switzerland — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 1,477,227 people in Switzerland.
Healthy diet has an estimated audience of 1,477,227 people in Switzerland. 66.3% are female, 33.7% are male, average age 44.2. Top brand affinities: Coop, AutoScout24, Swiss International Air Lines, Conforama, Psychology.
Top brand affinities include Coop, AutoScout24, Swiss International Air Lines, with strongest over-indexing on Coop (1.87× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Indulgence.
The typical Healthy diet fan in Switzerland is more female, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Coop.
The key figures that characterise the Healthy diet profile in Switzerland.
66.3% are female, 33.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 44.2 |
| Estimated audience size | 1,477,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Healthy diet audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural foods | Food & Beverages | 3.72× | ||
| 02 | Breakfast | Food & Beverages | 2.29× | ||
| 03 | Meat | Food & Beverages | 2.16× | ||
| 04 | Local food | Food & Beverages | 2.07× | ||
| 05 | Desserts | Food & Beverages | 2.02× | ||
| 06 | Psychology | Business & Career | 1.89× | ||
| 07 | Coop | Food & Beverages | 1.87× | ||
| 08 | Happiness | Health | 1.87× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.77× | ||
| 11 | Conforama | Home & Garden | 1.74× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.73× | ||
| 13 | Kitchen | Home & Garden | 1.73× | ||
| 14 | Bars | Travel & Leisure | 1.72× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.69× | ||
| 16 | Organic food | Food & Beverages | 1.68× | ||
| 17 | Dogs | Pets & Animals | 1.62× | ||
| 18 | Concerts | Music & Radio | 1.61× | ||
| 19 | Nature | Home & Garden | 1.60× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.60× | |
| Indulgence | JOY | 1.48× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Career Orientation | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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