A data profile of the people who buy, follow and care about Healthy diet in Netherlands — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 2,490,171 people in Netherlands.
Healthy diet has an estimated audience of 2,490,171 people in Netherlands. 73.7% are female, 26.3% are male, average age 46.4. Top brand affinities: Etos, Walking, Kruidvat, Psychology, Family.
Top brand affinities include Etos, Walking, Kruidvat, with strongest over-indexing on Etos (2.05× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Healthy diet fan in Netherlands is more female, around 46.4 years old, with strong Mindfulness tendencies and a notable affinity for Etos.
The key figures that characterise the Healthy diet profile in Netherlands.
73.7% are female, 26.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 46.4 |
| Estimated audience size | 2,490,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Healthy diet audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural foods | Food & Beverages | 4.04× | ||
| 02 | Diet food | Food & Beverages | 4.03× | ||
| 03 | Walking | Sports | 2.42× | ||
| 04 | MS Mode | Fashion & Accessoires | 2.40× | ||
| 05 | Etos | Health | 2.05× | ||
| 06 | Happiness | Health | 2.00× | ||
| 07 | Organic food | Food & Beverages | 2.00× | ||
| 08 | Spas | Beauty & Wellness | 1.97× | ||
| 09 | Psychology | Business & Career | 1.89× | ||
| 10 | Belgium | Travel & Leisure | 1.69× | ||
| 11 | Toys | Games | 1.69× | ||
| 12 | Marco Borsato | Music & Radio | 1.67× | ||
| 13 | Kitchen | Home & Garden | 1.66× | ||
| 14 | Family | Kids & Family | 1.62× | ||
| 15 | Education | Business & Career | 1.62× | ||
| 16 | Kruidvat | Shopping | 1.61× | ||
| 17 | Canada | Travel & Leisure | 1.61× | ||
| 18 | ABN AMRO | Business & Career | 1.61× | ||
| 19 | Vacations | Travel & Leisure | 1.54× | ||
| 20 | Primark | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.75× | |
| Extroversion | THRILL | 1.63× | |
| Sports Activity | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.97× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Spirituality | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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