Rascasse Audience Intelligence

Healthy diet Audience in South Africa

A data profile of the people who buy, follow and care about Healthy diet in South Africa — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 1,463,977 people in South Africa.

#329among Topic in South Africa
#9in Health

Healthy diet has an estimated audience of 1,463,977 people in South Africa. 61.7% are female, 38.3% are male, average age 39.5. Top brand affinities: LinkedIn, Organic food, Local food, Fast casual restaurants, Business class.

Top brand affinities include LinkedIn, Organic food, Local food, with strongest over-indexing on LinkedIn (1.55× the country average).

Demographically, the Healthy diet audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

The typical Healthy diet fan in South Africa is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for LinkedIn.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Healthy diet profile in South Africa.

Audience size
1.5M
in South Africa
Gender
61.7%♀
38.3% male
Age
39.5
average years
Country rank
#474
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy diet fans

61.7% are female, 38.3% are male, average age 39.5.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Healthy diet audience in South Africa
MetricValue
Female61.7%
Male38.3%
Average age39.5
Estimated audience size1,463,977
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Healthy diet audience in South Africa
Age bracketShare%
16-1917%
20-2924%
30-3920%
40-4915%
50+24%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Healthy diet audience comes from South Africa.

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy diet audience
#·InterestCategoryAffinity×
01Diet foodFood & Beverages2.68×
02Organic farmingFood & Beverages2.21×
03Business classTravel & Leisure2.19×
04Online food orderingFood & Beverages2.17×
05Fast casual restaurantsFood & Beverages2.12×
06PumaFashion & Accessoires2.02×
07Local foodFood & Beverages1.97×
08Anti-aging creamBeauty & Wellness1.90×
09Pet storePets & Animals1.88×
10Organic foodFood & Beverages1.85×
11Bedroom furnitureHome & Garden1.84×
12High-net-worth individualBusiness & Career1.80×
13Designer clothingFashion & Accessoires1.76×
14First-time buyerShopping1.73×
15Eyelash extensionsBeauty & Wellness1.68×
16NightlifeArts & Culture1.64×
17Natural skin careBeauty & Wellness1.61×
18New BalanceFashion & Accessoires1.57×
19LinkedInInternet & Social Media1.55×
20Pet foodPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy diet audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.66×
Price SensitivityPREMIUM1.64×
IndulgenceJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy diet audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Risk AppetiteTHRILL0.85×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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