A data profile of the people who buy, follow and care about Healthy diet in Colombia — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 2,932,399 people in Colombia.
Healthy diet has an estimated audience of 2,932,399 people in Colombia. 63.3% are female, 36.7% are male, average age 36.2. Top brand affinities: Organic food, Kitchenware, Local food, Anti-aging cream, Skin care.
Top brand affinities include Organic food, Kitchenware, Local food, with strongest over-indexing on Organic food (1.86× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Healthy diet fan in Colombia is more female, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Organic food.
The key figures that characterise the Healthy diet profile in Colombia.
63.3% are female, 36.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 36.2 |
| Estimated audience size | 2,932,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Healthy diet audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 2.27× | ||
| 02 | Toothbrush | Beauty & Wellness | 2.13× | ||
| 03 | Organic farming | Food & Beverages | 2.13× | ||
| 04 | Local food | Food & Beverages | 2.11× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.07× | ||
| 06 | IKEA | Home & Garden | 1.92× | ||
| 07 | Hair conditioner | Beauty & Wellness | 1.92× | ||
| 08 | Hair iron | Beauty & Wellness | 1.89× | ||
| 09 | Organic food | Food & Beverages | 1.86× | ||
| 10 | Toothpaste | Beauty & Wellness | 1.81× | ||
| 11 | First class travel | Travel & Leisure | 1.72× | ||
| 12 | Hair removal | Beauty & Wellness | 1.69× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.62× | ||
| 14 | Pet store | Pets & Animals | 1.61× | ||
| 15 | Nonprofit organization | Politics & Society | 1.61× | ||
| 16 | Art jewelry | Fashion & Accessoires | 1.59× | ||
| 17 | Skin care | Beauty & Wellness | 1.58× | ||
| 18 | Pet food | Pets & Animals | 1.55× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.53× | ||
| 20 | Online food ordering | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.09× | |
| Mindfulness | BALANCE | 1.85× | |
| Quality Awareness | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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