A data profile of the people who buy, follow and care about Healthy diet in United Arab Emirates — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 1,476,940 people in United Arab Emirates.
The average Healthy diet fan in United Arab Emirates is 37.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Do it yourself (DIY), Local food, Fast casual restaurants, with strongest over-indexing on Do it yourself (DIY) (1.8× the country average).
Demographically, the Healthy diet audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Healthy diet fan in United Arab Emirates is more male, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Healthy diet profile in United Arab Emirates.
39.1% are female, 60.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 37.1 |
| Estimated audience size | 1,476,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide Healthy diet audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
Where the Healthy diet audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~40K | 1.04× | |
| 02 | Emirate of Sharjah | ~300K | 1.03× | |
| 03 | Emirate of Abu Dhabi | ~600K | 1.01× | |
| 04 | Ras Al Khaimah | ~80K | 0.99× | |
| 05 | Emirate of Ajman | ~100K | 0.96× | |
| 06 | Dubai | ~1M | 0.92× |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Primark | Shopping | 2.15× | ||
| 02 | Diet food | Food & Beverages | 2.09× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.00× | ||
| 04 | Balenciaga | Fashion & Accessoires | 1.96× | ||
| 05 | Local food | Food & Beverages | 1.95× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.93× | ||
| 07 | Nail salon | Beauty & Wellness | 1.93× | ||
| 08 | Patek Philippe | Fashion & Accessoires | 1.82× | ||
| 09 | Modest Fashion | Fashion & Accessoires | 1.82× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 11 | Organic farming | Food & Beverages | 1.75× | ||
| 12 | Art jewelry | Fashion & Accessoires | 1.68× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 14 | CrossFit | Sports | 1.63× | ||
| 15 | Snapchat | Internet & Social Media | 1.58× | ||
| 16 | Luxury real estate | Business & Career | 1.55× | ||
| 17 | Greece | Travel & Leisure | 1.55× | ||
| 18 | Cartier | Fashion & Accessoires | 1.51× | ||
| 19 | Air India | Travel & Leisure | 1.51× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| DIY Mentality | THRILL | 1.40× | |
| Mindfulness | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.73× | |
| Social Media Usage | JOY | 0.80× |
Healthy diet has an estimated audience of 1,476,940 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
39.1% of Healthy diet fans are female, 60.9% are male, with an average age of 37.1 years.
Healthy diet fans show strongest brand affinity for Do it yourself (DIY) (1.8×), Local food (1.95×), and Fast casual restaurants (2.0×) over the country average.
Healthy diet fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Healthy diet itself, the audience over-indexes on Local food (1.95×), Fast casual restaurants (2.0×), Natural skin care (1.93×), and Pizza (1.5×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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