A data profile of the people who buy, follow and care about Healthy diet in Australia — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 4,723,157 people in Australia.
Healthy diet has an estimated audience of 4,723,157 people in Australia. 67.8% are female, 32.2% are male, average age 44.5. Top brand affinities: Organic food, Local food, Organic farming, Diet food, Natural skin care.
Top brand affinities include Organic food, Local food, Organic farming, with strongest over-indexing on Organic food (1.77× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.
The typical Healthy diet fan in Australia is more female, around 44.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Organic food.
The key figures that characterise the Healthy diet profile in Australia.
67.8% are female, 32.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 44.5 |
| Estimated audience size | 4,723,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Healthy diet audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 3.01× | ||
| 02 | Low-carbohydrate diet | Food & Beverages | 2.14× | ||
| 03 | Aerobics | Sports | 2.11× | ||
| 04 | Gymshark | Sports | 2.04× | ||
| 05 | Fast casual restaurants | Food & Beverages | 1.98× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.95× | ||
| 07 | Organic farming | Food & Beverages | 1.90× | ||
| 08 | Smoothie | Food & Beverages | 1.88× | ||
| 09 | Local food | Food & Beverages | 1.85× | ||
| 10 | Organic food | Food & Beverages | 1.77× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.75× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 13 | Sephora | Shopping | 1.71× | ||
| 14 | Animal rights | Politics & Society | 1.69× | ||
| 15 | H&M | Shopping | 1.64× | ||
| 16 | Microwave oven | Home & Garden | 1.59× | ||
| 17 | Luxury real estate | Business & Career | 1.55× | ||
| 18 | Blanket | Home & Garden | 1.54× | ||
| 19 | Alternative medicine | Business & Career | 1.53× | ||
| 20 | Gluten-free diet | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.42× | |
| Mindfulness | BALANCE | 1.36× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.95× | |
| Pet Ownership | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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