A data profile of the people who buy, follow and care about Gluten-free diet in Australia — modelled from more than twelve digital signal sources. Gluten-free diet has an estimated audience of 2,335,080 people in Australia.
The average Gluten-free diet fan in Australia is 42.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Organic food, Kookai, Local food, with strongest over-indexing on Organic food (1.72× the country average).
Demographically, the Gluten-free diet audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Gluten-free diet fan in Australia is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Organic food.
The key figures that characterise the Gluten-free diet profile in Australia.
74.6% are female, 25.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 42.1 |
| Estimated audience size | 2,335,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Gluten-free diet audience comes from Australia.
| Country | Share |
|---|---|
| United States | 37.7% |
| United Kingdom | 7.0% |
| Japan | 4.7% |
Where the Gluten-free diet audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.08× | |
| 02 | Tasmania | ~50K | 1.04× | |
| 03 | South Australia | ~200K | 1.02× | |
| 04 | Western Australia | ~300K | 1.01× | |
| 05 | Northern Territory | ~20K | 0.99× | |
| 06 | Victoria | ~700K | 0.98× | |
| 07 | New South Wales | ~800K | 0.95× | |
| 08 | Australian Capital Territory | ~50K | 0.95× |
The strongest cross-interests of the Gluten-free diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gummi candy | Food & Beverages | 3.38× | ||
| 02 | Sugar substitute | Food & Beverages | 2.65× | ||
| 03 | Healthy food | Health | 2.55× | ||
| 04 | Natural foods | Food & Beverages | 2.39× | ||
| 05 | Kookai | Fashion & Accessoires | 2.05× | ||
| 06 | Digestion | Health | 1.99× | ||
| 07 | Cookbook | Food & Beverages | 1.83× | ||
| 08 | Organic farming | Food & Beverages | 1.76× | ||
| 09 | Houseplant | Home & Garden | 1.75× | ||
| 10 | Self-love | Health | 1.73× | ||
| 11 | Organic food | Food & Beverages | 1.72× | ||
| 12 | Wellness (alternative medicine) | Health | 1.71× | ||
| 13 | Earring | Fashion & Accessoires | 1.70× | ||
| 14 | Bohemian style | Fashion & Accessoires | 1.67× | ||
| 15 | Sephora | Shopping | 1.67× | ||
| 16 | Self care | Health | 1.63× | ||
| 17 | Boho-chic | Fashion & Accessoires | 1.62× | ||
| 18 | Local food | Food & Beverages | 1.61× | ||
| 19 | Natural product | Food & Beverages | 1.59× | ||
| 20 | Healthy diet | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.56× | |
| Mindfulness | BALANCE | 1.40× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Career Orientation | POWER | 0.80× |
Gluten-free diet has an estimated audience of 2,335,080 people in Australia, concentrated in New South Wales and Victoria.
74.6% of Gluten-free diet fans are female, 25.4% are male, with an average age of 42.1 years.
Gluten-free diet fans show strongest brand affinity for Organic food (1.72×), Kookai (2.05×), and Local food (1.61×) over the country average.
Gluten-free diet fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gluten-free diet itself, the audience over-indexes on Kookai (2.05×), Local food (1.61×), Self care (1.63×), and Healthy diet (1.52×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gluten-free diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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