A data profile of the people who buy, follow and care about Digestion in Australia — modelled from more than twelve digital signal sources. Digestion has an estimated audience of 1,901,856 people in Australia.
Digestion has an estimated audience of 1,901,856 people in Australia. 76.4% are female, 23.6% are male, average age 45.8. Top brand affinities: Aldi, Sugar substitute, Australia Post, Organic food, Organic certification.
Top brand affinities include Aldi, Sugar substitute, Australia Post, with strongest over-indexing on Aldi (1.89× the country average).
Demographically, the Digestion audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Digestion fan in Australia is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Aldi.
The key figures that characterise the Digestion profile in Australia.
76.4% are female, 23.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 45.8 |
| Estimated audience size | 1,901,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Digestion audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.8% |
| Taiwan | 5.7% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Digestion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sugar substitute | Food & Beverages | 4.59× | ||
| 02 | Organic certification | Food & Beverages | 3.57× | ||
| 03 | Superfood | Food & Beverages | 3.33× | ||
| 04 | Microwave oven | Home & Garden | 2.56× | ||
| 05 | Blanket | Home & Garden | 2.17× | ||
| 06 | Gluten-free diet | Food & Beverages | 1.99× | ||
| 07 | Aldi | Shopping | 1.89× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.87× | ||
| 09 | Organic food | Food & Beverages | 1.86× | ||
| 10 | Innovation | Business & Career | 1.76× | ||
| 11 | Massage | Health | 1.75× | ||
| 12 | Pizza | Food & Beverages | 1.68× | ||
| 13 | Discount stores | Shopping | 1.67× | ||
| 14 | Wikipedia | Internet & Social Media | 1.64× | ||
| 15 | Refrigerator | Home & Garden | 1.61× | ||
| 16 | Physical therapy | Business & Career | 1.60× | ||
| 17 | Real property | Home & Garden | 1.57× | ||
| 18 | Australia Post | Business & Career | 1.53× | ||
| 19 | Hair care | Beauty & Wellness | 1.52× | ||
| 20 | Skin care | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.66× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Digestion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.