A data profile of the people who buy, follow and care about Massage in Australia — modelled from more than twelve digital signal sources. Massage has an estimated audience of 3,198,713 people in Australia.
The average Massage fan in Australia is 42.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlight (software), Therapy, Webjet, with strongest over-indexing on Spotlight (software) (1.79× the country average).
Demographically, the Massage audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Massage fan in Australia is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the Massage profile in Australia.
70.6% are female, 29.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 42.7 |
| Estimated audience size | 3,198,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Massage audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
Where the Massage audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.23× | |
| 02 | Victoria | ~1M | 1.10× | |
| 03 | New South Wales | ~1.5M | 1.09× | |
| 04 | Queensland | ~800K | 1.06× | |
| 05 | Western Australia | ~400K | 0.98× | |
| 06 | Australian Capital Territory | ~60K | 0.92× | |
| 07 | South Australia | ~200K | 0.83× | |
| 08 | Tasmania | ~50K | 0.78× |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massage table | Health | 3.10× | ||
| 02 | Manual therapy | Health | 2.83× | ||
| 03 | Angela White (athlete) | Movies & TV | 2.75× | ||
| 04 | Mind–body interventions | Health | 2.51× | ||
| 05 | Facial | Beauty & Wellness | 2.11× | ||
| 06 | Hormone | Health | 2.07× | ||
| 07 | Retirement community | Kids & Family | 1.99× | ||
| 08 | Baby Bunting | Kids & Family | 1.86× | ||
| 09 | Spotlight (software) | Technology & Electronics | 1.79× | ||
| 10 | Harris Scarfe | Home & Garden | 1.78× | ||
| 11 | Stress (biology) | Health | 1.74× | ||
| 12 | Self care | Health | 1.71× | ||
| 13 | Clinic | Health | 1.69× | ||
| 14 | Skin care | Beauty & Wellness | 1.66× | ||
| 15 | Physical therapy | Business & Career | 1.64× | ||
| 16 | Natural product | Food & Beverages | 1.58× | ||
| 17 | Bedding | Home & Garden | 1.57× | ||
| 18 | Webjet | Travel & Leisure | 1.55× | ||
| 19 | Symptom | Health | 1.55× | ||
| 20 | Therapy | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× |
Massage has an estimated audience of 3,198,713 people in Australia, concentrated in New South Wales and Victoria.
70.6% of Massage fans are female, 29.4% are male, with an average age of 42.7 years.
Massage fans show strongest brand affinity for Spotlight (software) (1.79×), Therapy (1.5×), and Webjet (1.55×) over the country average.
Massage fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Massage itself, the audience over-indexes on Therapy (1.5×), Webjet (1.55×), Skin care (1.66×), and Self care (1.71×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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