Rascasse Audience Intelligence

Clinic Audience in Australia

A data profile of the people who buy, follow and care about Clinic in Australia — modelled from more than twelve digital signal sources. Clinic has an estimated audience of 3,120,327 people in Australia.

#556among Topic in Australia
#27in Health

The average Clinic fan in Australia is 45.6 years old, more female, and lives primarily in Victoria.

The audience is concentrated in Victoria, New South Wales, Queensland.

Top brand affinities include AliExpress, Woolworth, Health care provider, with strongest over-indexing on AliExpress (2.1× the country average).

Demographically, the Clinic audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.

The typical Clinic fan in Australia is more female, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for AliExpress.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Clinic profile in Australia.

Audience size
3.1M
in Australia
Gender
66.2%
33.8% male
Age
45.6
average years
Country rank
#769
Topic in Australia
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clinic fans

66.2% are female, 33.8% are male, average age 45.6.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Clinic audience in Australia
MetricValue
Female66.2%
Male33.8%
Average age45.6
Estimated audience size3,120,327
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Clinic audience in Australia
Age bracketShare%
16-198%
20-2915%
30-3918%
40-4923%
50+37%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Clinic audience comes from Australia.

Worldwide audience distribution share by country for Clinic
CountryShare
United States16.7%
Brazil5.4%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clinic audience in Australia is strongest.

Fig. 05

Top regions by affinity

Clinic fans by region: top regions in Australia
#RegionReachAffinity×
01Northern Territory~60K2.22×
02Victoria~1M1.16×
03South Australia~200K0.94×
04Tasmania~50K0.76×
05New South Wales~800K0.71×
06Australian Capital Territory~50K0.71×
07Queensland~500K0.70×
08Western Australia~300K0.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clinic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clinic audience
#·InterestCategoryAffinity×
01United States Medical Licensing ExaminationPolitics & Society3.21×
02Moda FemininaFashion & Accessoires2.48×
03AliExpressShopping2.10×
04WoolworthShopping1.91×
05ToothHealth1.84×
06Seoul Broadcasting SystemMovies & TV1.83×
07Health care providerHealth1.80×
08LaboratoryHealth1.78×
09Walk-in clinicHealth1.76×
10Preventive healthcareHealth1.73×
11Health systemHealth1.62×
12PharmacyBusiness & Career1.60×
13Primary careHealth1.60×
14LaserBeauty & Wellness1.58×
15SmileBeauty & Wellness1.57×
16UrduPolitics & Society1.57×
17Public healthPolitics & Society1.55×
18Health And BeautyBeauty & Wellness1.55×
19Medical researchHealth1.52×
20CollagenBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clinic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Clinic audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.21×
TraditionCONSERVATISM1.18×
Price SensitivityPREMIUM1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Clinic audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
PatriotismCONSERVATISM1.01×
SpiritualityBALANCE1.02×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Clinic have in Australia?

Clinic has an estimated audience of 3,120,327 people in Australia, concentrated in Victoria and New South Wales.

02

What is the gender split and age of Clinic fans?

66.2% of Clinic fans are female, 33.8% are male, with an average age of 45.6 years.

03

Which brands do Clinic fans like most?

Clinic fans show strongest brand affinity for AliExpress (2.1×), Woolworth (1.91×), and Health care provider (1.8×) over the country average.

04

Where do Clinic fans live in Australia?

Clinic fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~800K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Clinic fans also like?

Beyond Clinic itself, the audience over-indexes on Woolworth (1.91×), Health care provider (1.8×), Public health (1.55×), and Pharmacy (1.6×) compared to the Australia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Australia who actively search for Clinic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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