A data profile of the people who buy, follow and care about Public health in Australia — modelled from more than twelve digital signal sources. Public health has an estimated audience of 3,559,840 people in Australia.
Public health has an estimated audience of 3,559,840 people in Australia. 65.6% are female, 34.4% are male, average age 44.6. Top brand affinities: Aldi, Peter Alexander, Wikipedia, Organic food, Nonprofit organization.
Top brand affinities include Aldi, Peter Alexander, Wikipedia, with strongest over-indexing on Aldi (1.62× the country average).
Demographically, the Public health audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Public health fan in Australia is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Public health profile in Australia.
65.6% are female, 34.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 44.6 |
| Estimated audience size | 3,559,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Public health audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
The strongest cross-interests of the Public health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.20× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.06× | ||
| 03 | Microwave oven | Home & Garden | 1.84× | ||
| 04 | Fast casual restaurants | Food & Beverages | 1.81× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 06 | Organic farming | Food & Beverages | 1.73× | ||
| 07 | Innovation | Business & Career | 1.69× | ||
| 08 | Career development | Business & Career | 1.68× | ||
| 09 | Animal rights | Politics & Society | 1.64× | ||
| 10 | Aldi | Shopping | 1.62× | ||
| 11 | Local food | Food & Beverages | 1.62× | ||
| 12 | Department store | Shopping | 1.56× | ||
| 13 | Sephora | Shopping | 1.56× | ||
| 14 | Clinic | Health | 1.55× | ||
| 15 | Organic food | Food & Beverages | 1.53× | ||
| 16 | Nonprofit organization | Politics & Society | 1.53× | ||
| 17 | Alternative medicine | Business & Career | 1.53× | ||
| 18 | Peter Alexander | Music & Radio | 1.51× | ||
| 19 | Luxury real estate | Business & Career | 1.51× | ||
| 20 | Activism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Sustainability | BALANCE | 1.46× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.93× | |
| Price Sensitivity | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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