A data profile of the people who buy, follow and care about Public health in Ireland — modelled from more than twelve digital signal sources. Public health has an estimated audience of 660,918 people in Ireland.
Public health has an estimated audience of 660,918 people in Ireland. 65.6% are female, 34.4% are male, average age 44.1. Top brand affinities: Career development, Pride, Crochet, El Corte Inglés, Sugar substitute.
Top brand affinities include Career development, Pride, Crochet, with strongest over-indexing on Career development (1.63× the country average).
Demographically, the Public health audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Public health fan in Ireland is more female, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Career development.
The key figures that characterise the Public health profile in Ireland.
65.6% are female, 34.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 44.1 |
| Estimated audience size | 660,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Public health audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
The strongest cross-interests of the Public health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 3.20× | ||
| 02 | Malta | Travel & Leisure | 2.18× | ||
| 03 | Sugar substitute | Food & Beverages | 1.80× | ||
| 04 | Pride | Politics & Society | 1.78× | ||
| 05 | Malt whisky | Food & Beverages | 1.70× | ||
| 06 | Downton Abbey | Movies & TV | 1.67× | ||
| 07 | Curly Hair | Beauty & Wellness | 1.65× | ||
| 08 | Career development | Business & Career | 1.63× | ||
| 09 | Climate change | Home & Garden | 1.63× | ||
| 10 | Milan | Travel & Leisure | 1.57× | ||
| 11 | Dream | Health | 1.56× | ||
| 12 | Harry Styles | Music & Radio | 1.56× | ||
| 13 | Bikini | Fashion & Accessoires | 1.54× | ||
| 14 | Luck | Health | 1.53× | ||
| 15 | Single malt whisky | Food & Beverages | 1.53× | ||
| 16 | Crochet | Home & Garden | 1.52× | ||
| 17 | Shih Tzu | Pets & Animals | 1.52× | ||
| 18 | Target Corporation | Shopping | 1.52× | ||
| 19 | United Nations | Politics & Society | 1.51× | ||
| 20 | Globalization | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Sustainability | BALANCE | 1.24× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Creativity | OPEN | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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