A data profile of the people who buy, follow and care about Public health in Colombia — modelled from more than twelve digital signal sources. Public health has an estimated audience of 2,747,840 people in Colombia.
Public health has an estimated audience of 2,747,840 people in Colombia. 59.3% are female, 40.7% are male, average age 36.2. Top brand affinities: Child care, Physical therapy, Nonprofit organization, Local food, Anti-aging cream.
Top brand affinities include Child care, Physical therapy, Nonprofit organization, with strongest over-indexing on Child care (1.69× the country average).
Demographically, the Public health audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Public health fan in Colombia is more female, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Child care.
The key figures that characterise the Public health profile in Colombia.
59.3% are female, 40.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 36.2 |
| Estimated audience size | 2,747,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Public health audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
The strongest cross-interests of the Public health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Physical therapy | Business & Career | 2.69× | ||
| 02 | Children's literature | Literature | 2.52× | ||
| 03 | Career development | Business & Career | 2.02× | ||
| 04 | Diet food | Food & Beverages | 1.91× | ||
| 05 | Employment website | Business & Career | 1.89× | ||
| 06 | Toothbrush | Beauty & Wellness | 1.83× | ||
| 07 | Bank account | Business & Career | 1.79× | ||
| 08 | Sustainable energy | Home & Garden | 1.79× | ||
| 09 | Private school | Kids & Family | 1.72× | ||
| 10 | Toothpaste | Beauty & Wellness | 1.70× | ||
| 11 | Child care | Kids & Family | 1.69× | ||
| 12 | Local food | Food & Beverages | 1.66× | ||
| 13 | Kitchenware | Home & Garden | 1.65× | ||
| 14 | Nonprofit organization | Politics & Society | 1.64× | ||
| 15 | Organic farming | Food & Beverages | 1.64× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.63× | ||
| 17 | Sweepstakes | Games | 1.63× | ||
| 18 | Mobile banking | Business & Career | 1.57× | ||
| 19 | Mobile payment | Business & Career | 1.53× | ||
| 20 | Hair conditioner | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.96× | |
| Family Orientation | CONSERVATISM | 1.79× | |
| Sustainability | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Social Media Usage | JOY | 0.74× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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