Rascasse Audience Intelligence

Public health Audience in Colombia

A data profile of the people who buy, follow and care about Public health in Colombia — modelled from more than twelve digital signal sources. Public health has an estimated audience of 2,747,840 people in Colombia.

#42among Field of study in Colombia
#415among Topic in Colombia
#25in Politics & Society

Public health has an estimated audience of 2,747,840 people in Colombia. 59.3% are female, 40.7% are male, average age 36.2. Top brand affinities: Child care, Physical therapy, Nonprofit organization, Local food, Anti-aging cream.

Top brand affinities include Child care, Physical therapy, Nonprofit organization, with strongest over-indexing on Child care (1.69× the country average).

Demographically, the Public health audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.

The typical Public health fan in Colombia is more female, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Child care.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Public health profile in Colombia.

Audience size
2.7M
in Colombia
Gender
59.3%
40.7% male
Age
36.2
average years
Country rank
#556
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public health fans

59.3% are female, 40.7% are male, average age 36.2.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Public health audience in Colombia
MetricValue
Female59.3%
Male40.7%
Average age36.2
Estimated audience size2,747,840
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Public health audience in Colombia
Age bracketShare%
16-1927%
20-2922%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Public health audience comes from Colombia.

Worldwide audience distribution share by country for Public health
CountryShare
United States21.4%
Brazil7.5%
Japan5.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public health audience
#·InterestCategoryAffinity×
01Physical therapyBusiness & Career2.69×
02Children's literatureLiterature2.52×
03Career developmentBusiness & Career2.02×
04Diet foodFood & Beverages1.91×
05Employment websiteBusiness & Career1.89×
06ToothbrushBeauty & Wellness1.83×
07Bank accountBusiness & Career1.79×
08Sustainable energyHome & Garden1.79×
09Private schoolKids & Family1.72×
10ToothpasteBeauty & Wellness1.70×
11Child careKids & Family1.69×
12Local foodFood & Beverages1.66×
13KitchenwareHome & Garden1.65×
14Nonprofit organizationPolitics & Society1.64×
15Organic farmingFood & Beverages1.64×
16Anti-aging creamBeauty & Wellness1.63×
17SweepstakesGames1.63×
18Mobile bankingBusiness & Career1.57×
19Mobile paymentBusiness & Career1.53×
20Hair conditionerBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Public health audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.96×
Family OrientationCONSERVATISM1.79×
SustainabilityBALANCE1.53×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Public health audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.66×
Social Media UsageJOY0.74×
Price SensitivityPREMIUM0.78×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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