A data profile of the people who buy, follow and care about Smile in Australia — modelled from more than twelve digital signal sources. Smile has an estimated audience of 2,455,746 people in Australia.
Smile has an estimated audience of 2,455,746 people in Australia. 61.9% are female, 38.1% are male, average age 41.7. Top brand affinities: Aldi, Wikipedia, Blanket, Clinic, Smallville.
Top brand affinities include Aldi, Wikipedia, Blanket, with strongest over-indexing on Aldi (1.58× the country average).
Demographically, the Smile audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Smile fan in Australia is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Smile profile in Australia.
61.9% are female, 38.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 41.7 |
| Estimated audience size | 2,455,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Smile audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Smile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malcolm in the Middle | Movies & TV | 3.57× | ||
| 02 | Smallville | Movies & TV | 3.17× | ||
| 03 | Firefox | Internet & Social Media | 2.93× | ||
| 04 | Earth Day | Politics & Society | 2.85× | ||
| 05 | Jason Momoa | Movies & TV | 1.82× | ||
| 06 | Kate Hudson | Movies & TV | 1.80× | ||
| 07 | Tom Selleck | Movies & TV | 1.80× | ||
| 08 | Blanket | Home & Garden | 1.79× | ||
| 09 | Omegle | Internet & Social Media | 1.70× | ||
| 10 | Wikipedia | Internet & Social Media | 1.67× | ||
| 11 | Google Chrome | Internet & Social Media | 1.66× | ||
| 12 | Canva | Technology & Electronics | 1.63× | ||
| 13 | Chat room | Internet & Social Media | 1.63× | ||
| 14 | Bored Panda | Internet & Social Media | 1.61× | ||
| 15 | Blender | Home & Garden | 1.60× | ||
| 16 | Aldi | Shopping | 1.58× | ||
| 17 | Clinic | Health | 1.57× | ||
| 18 | Eyelash | Beauty & Wellness | 1.53× | ||
| 19 | Pressure washer | Home & Garden | 1.52× | ||
| 20 | Lush (company) | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Extroversion | THRILL | 1.22× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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