A data profile of the people who buy, follow and care about Smile in Spain — modelled from more than twelve digital signal sources. Smile has an estimated audience of 4,312,644 people in Spain.
Smile has an estimated audience of 4,312,644 people in Spain. 57.2% are female, 42.8% are male, average age 44.8. Top brand affinities: Rayo Vallecano, Preventive healthcare, Volunteering, WhatsApp, Iberia (airline).
Top brand affinities include Rayo Vallecano, Preventive healthcare, Volunteering, with strongest over-indexing on Rayo Vallecano (3.08× the country average).
Demographically, the Smile audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Smile fan in Spain is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Rayo Vallecano.
The key figures that characterise the Smile profile in Spain.
57.2% are female, 42.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.8 |
| Estimated audience size | 4,312,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Smile audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 5.6% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Smile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dental tourism | Health | 8.06× | ||
| 02 | Preventive healthcare | Health | 3.88× | ||
| 03 | Volunteering | Politics & Society | 3.47× | ||
| 04 | Satire | Literature | 3.14× | ||
| 05 | Rayo Vallecano | Sports | 3.08× | ||
| 06 | Refrigerator | Home & Garden | 2.94× | ||
| 07 | Badoo | Internet & Social Media | 2.52× | ||
| 08 | Dentistry | Business & Career | 2.43× | ||
| 09 | Genetics | Kids & Family | 2.37× | ||
| 10 | Local food | Food & Beverages | 2.22× | ||
| 11 | Mango | Shopping | 2.10× | ||
| 12 | Internet & Social Media | 1.86× | |||
| 13 | Aldi | Shopping | 1.84× | ||
| 14 | Iberia (airline) | Travel & Leisure | 1.68× | ||
| 15 | Carrefour | Shopping | 1.62× | ||
| 16 | IBEX 35 | Business & Career | 1.58× | ||
| 17 | Loterías y Apuestas del Estado | Games | 1.58× | ||
| 18 | Ryanair | Travel & Leisure | 1.56× | ||
| 19 | Banco Sabadell | Business & Career | 1.55× | ||
| 20 | Drama movies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Spirituality | BALANCE | 1.52× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.87× | |
| Family Orientation | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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