A data profile of the people who buy, follow and care about Cosmetology in Australia — modelled from more than twelve digital signal sources. Cosmetology has an estimated audience of 2,381,499 people in Australia.
Cosmetology has an estimated audience of 2,381,499 people in Australia. 82.6% are female, 17.4% are male, average age 41.9. Top brand affinities: Aldi, IKEA, Discount stores, Beauty salons, Skin care.
Top brand affinities include Aldi, IKEA, Discount stores, with strongest over-indexing on Aldi (1.77× the country average).
Demographically, the Cosmetology audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Cosmetology fan in Australia is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Aldi.
The key figures that characterise the Cosmetology profile in Australia.
82.6% are female, 17.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 41.9 |
| Estimated audience size | 2,381,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Cosmetology audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 5.7% |
| India | 4.4% |
The strongest cross-interests of the Cosmetology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 3.21× | ||
| 02 | Manicure | Beauty & Wellness | 2.80× | ||
| 03 | Sephora | Shopping | 2.28× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 2.28× | ||
| 05 | Facial | Beauty & Wellness | 2.13× | ||
| 06 | Hair care | Beauty & Wellness | 2.05× | ||
| 07 | Discount stores | Shopping | 2.02× | ||
| 08 | H&M | Shopping | 1.96× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.96× | ||
| 10 | Skin care | Beauty & Wellness | 1.87× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.78× | ||
| 12 | Aldi | Shopping | 1.77× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.74× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.68× | ||
| 15 | Fragrances | Beauty & Wellness | 1.65× | ||
| 16 | Real property | Home & Garden | 1.58× | ||
| 17 | Spas | Beauty & Wellness | 1.55× | ||
| 18 | Personal care | Health | 1.54× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Organic food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.60× | |
| Tradition | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cosmetology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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