A data profile of the people who buy, follow and care about Cosmetology in Colombia — modelled from more than twelve digital signal sources. Cosmetology has an estimated audience of 2,245,856 people in Colombia.
Cosmetology has an estimated audience of 2,245,856 people in Colombia. 74.8% are female, 25.2% are male, average age 34.6. Top brand affinities: Anti-aging cream, Eyelash extensions, Nail salon, Hair removal, Skin care.
Top brand affinities include Anti-aging cream, Eyelash extensions, Nail salon, with strongest over-indexing on Anti-aging cream (4.19× the country average).
Demographically, the Cosmetology audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Cosmetology fan in Colombia is more female, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Cosmetology profile in Colombia.
74.8% are female, 25.2% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 34.6 |
| Estimated audience size | 2,245,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Cosmetology audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 5.7% |
| India | 4.4% |
The strongest cross-interests of the Cosmetology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip balm | Beauty & Wellness | 5.34× | ||
| 02 | Face powder | Beauty & Wellness | 4.85× | ||
| 03 | Lip gloss | Beauty & Wellness | 4.60× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 4.54× | ||
| 05 | Nail salon | Beauty & Wellness | 4.31× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 4.19× | ||
| 07 | Eye liner | Beauty & Wellness | 4.15× | ||
| 08 | Eye shadow | Beauty & Wellness | 4.03× | ||
| 09 | Artificial nails | Beauty & Wellness | 3.92× | ||
| 10 | Hair removal | Beauty & Wellness | 3.59× | ||
| 11 | Hair iron | Beauty & Wellness | 3.11× | ||
| 12 | Waxing | Beauty & Wellness | 3.09× | ||
| 13 | Permanent makeup | Beauty & Wellness | 3.07× | ||
| 14 | Dermatology | Beauty & Wellness | 3.02× | ||
| 15 | Manicure | Beauty & Wellness | 2.96× | ||
| 16 | Skin care | Beauty & Wellness | 2.64× | ||
| 17 | Hair conditioner | Beauty & Wellness | 2.61× | ||
| 18 | Facial hair | Beauty & Wellness | 2.56× | ||
| 19 | Natural skin care | Beauty & Wellness | 2.30× | ||
| 20 | Hair care | Beauty & Wellness | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.95× | |
| Family Orientation | CONSERVATISM | 1.91× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.81× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Cosmetology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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