Cosmetology Audience in Germany
Cosmetology has an estimated audience of 2,245,808 people in Germany. 78.8% are female, 21.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Škoda Kodiaq, Stradivarius, Mothercare.
The average Cosmetology fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.71× the country average). Demographically, the Cosmetology audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Cosmetology fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 39.6 |
| Estimated audience size | 2,245,808 |
Audience persona
The typical Cosmetology fan in Germany is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 486,104 | 0.99× |
| Bayern | 443,252 | 1.23× |
| Baden-Württemberg | 326,906 | 1.07× |
| Hessen | 295,544 | 1.73× |
| Niedersachsen | 182,639 | 0.84× |
| Berlin | 179,875 | 1.79× |
| Rheinland-Pfalz | 121,091 | 1.08× |
| Sachsen | 73,756 | 0.67× |
| Schleswig-Holstein | 66,215 | 0.82× |
| Hamburg | 57,221 | 1.13× |
| Brandenburg | 55,948 | 0.8× |
| Thüringen | 40,099 | 0.7× |
| Sachsen-Anhalt | 35,050 | 0.6× |
| Saarland | 26,388 | 0.96× |
| Mecklenburg-Vorpommern | 23,976 | 0.56× |
| Bremen | 20,048 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.71× | Shopping |
| Home Office | 1.92× | Business & Career |
| Škoda Kodiaq | 3.09× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Mothercare | 2.1× | Kids & Family |
| Home Delivery | 2.47× | Food & Beverages |
| Time (magazine) | 1.66× | News |
| Bank account | 2.22× | Business & Career |
| The Hunt (2012 film) | 3.2× | Movies & TV |
| Volvo V60 | 3.15× | Cars & Mobility |
| Cachorro | 2.3× | Pets & Animals |
| Corfu (regional unit) | 2× | Travel & Leisure |
| Theocracy | 5.45× | Music & Radio |
| Japanese domestic market | 2.44× | Politics & Society |
| Medieval fantasy | 5.17× | Literature |
| Bugatti Chiron | 2.51× | Cars & Mobility |
| Jersey (fabric) | 2.34× | Fashion & Accessoires |
| Coworking | 1.8× | Business & Career |
| Ipekyol | 1.81× | Shopping |
| Fast Five | 2.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.54 |
| Indulgence | JOY | 1.47 |
| Pet Ownership | JOY | 1.47 |
| Design Affinity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 5.7% |
| India | 4.4% |
See Cosmetology audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
Frequently asked questions
How many fans does Cosmetology have in Germany?
Cosmetology has an estimated audience of 2,245,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cosmetology fans?
78.8% of Cosmetology fans are female, 21.2% are male, with an average age of 39.6 years.
Which brands do Cosmetology fans like most?
Cosmetology fans show strongest brand affinity for Rossmann (1.71×), Home Office (1.92×), and Škoda Kodiaq (3.09×) over the country average.
Where do Cosmetology fans live in Germany?
Cosmetology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 486,104), Bayern (reach 443,252), and Baden-Württemberg (reach 326,906). These three regions account for the largest share of the active audience.
What other brands do Cosmetology fans also like?
Beyond Cosmetology itself, the audience over-indexes on Home Office (1.92×), Škoda Kodiaq (3.09×), Stradivarius (1.97×), and Mothercare (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosmetology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.