Cosmetology Audience in Germany
Cosmetology has an estimated audience of 2,245,808 people in Germany. 78.8% are female, 21.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Concealer, Western Union, Drop shipping, Self care.
The average Cosmetology fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Concealer, Western Union, with strongest over-indexing on Real property (5.71× the country average). Demographically, the Cosmetology audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Cosmetology fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 39.6 |
| Estimated audience size | 2,245,808 |
Audience persona
The typical Cosmetology fan in Germany is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 486,104 | 0.99× |
| Bayern | 443,252 | 1.23× |
| Baden-Württemberg | 326,906 | 1.07× |
| Hessen | 295,544 | 1.73× |
| Niedersachsen | 182,639 | 0.84× |
| Berlin | 179,875 | 1.79× |
| Rheinland-Pfalz | 121,091 | 1.08× |
| Sachsen | 73,756 | 0.67× |
| Schleswig-Holstein | 66,215 | 0.82× |
| Hamburg | 57,221 | 1.13× |
| Brandenburg | 55,948 | 0.8× |
| Thüringen | 40,099 | 0.7× |
| Sachsen-Anhalt | 35,050 | 0.6× |
| Saarland | 26,388 | 0.96× |
| Mecklenburg-Vorpommern | 23,976 | 0.56× |
| Bremen | 20,048 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 5.71× | Home & Garden |
| Concealer | 7.17× | Beauty & Wellness |
| Western Union | 4.69× | Business & Career |
| Drop shipping | 3.53× | Shopping |
| Self care | 3.9× | Health |
| Satire | 4.9× | Literature |
| Lip gloss | 6.09× | Beauty & Wellness |
| Cleanser | 9.49× | Beauty & Wellness |
| Shampoo | 4.19× | Beauty & Wellness |
| Rossmann | 2.3× | Shopping |
| Family | 1.77× | Kids & Family |
| Deichmann | 2.24× | Shopping |
| Vacations | 2.39× | Travel & Leisure |
| Eyelash extensions | 4.19× | Beauty & Wellness |
| H&M | 1.87× | Shopping |
| German television comedy | 4.67× | Movies & TV |
| Eye shadow | 4.33× | Beauty & Wellness |
| Country rap | 4.76× | Music & Radio |
| Hairstyle | 2.48× | Beauty & Wellness |
| Permanent makeup | 3.45× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.54 |
| Indulgence | JOY | 1.47 |
| Pet Ownership | JOY | 1.47 |
| Design Affinity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 5.7% |
| India | 4.4% |
See Cosmetology audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
Frequently asked questions
How many fans does Cosmetology have in Germany?
Cosmetology has an estimated audience of 2,245,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cosmetology fans?
78.8% of Cosmetology fans are female, 21.2% are male, with an average age of 39.6 years.
Which brands do Cosmetology fans like most?
Cosmetology fans show strongest brand affinity for Real property (5.71×), Concealer (7.17×), and Western Union (4.69×) over the country average.
Where do Cosmetology fans live in Germany?
Cosmetology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 486,104), Bayern (reach 443,252), and Baden-Württemberg (reach 326,906). These three regions account for the largest share of the active audience.
What other brands do Cosmetology fans also like?
Beyond Cosmetology itself, the audience over-indexes on Concealer (7.17×), Western Union (4.69×), Drop shipping (3.53×), and Self care (3.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosmetology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.