A data profile of the people who buy, follow and care about Massage in Switzerland — modelled from more than twelve digital signal sources. Massage has an estimated audience of 1,003,384 people in Switzerland.
The average Massage fan in Switzerland is 42.5 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Canton of Bern.
Top brand affinities include Conforama, Manor, 20 minutes (Switzerland), with strongest over-indexing on Conforama (1.61× the country average).
Demographically, the Massage audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Massage fan in Switzerland is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Conforama.
The key figures that characterise the Massage profile in Switzerland.
63.0% are female, 37.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.5 |
| Estimated audience size | 1,003,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 22% |
of the worldwide Massage audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
Where the Massage audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.89× | |
| 02 | Canton of Zug | ~20K | 1.77× | |
| 03 | Canton of Geneva | ~100K | 1.72× | |
| 04 | Aargau | ~90K | 1.43× | |
| 05 | Solothurn | ~40K | 1.36× | |
| 06 | Basel-City | ~50K | 1.32× | |
| 07 | Canton of St. Gallen | ~60K | 1.25× | |
| 08 | Luzern | ~50K | 1.23× | |
| 09 | Schwyz | ~20K | 1.22× | |
| 10 | Basel-Landschaft | ~30K | 1.19× | |
| 11 | Canton of Bern | ~100K | 1.10× | |
| 12 | Vaud | ~100K | 1.08× | |
| 13 | Thurgau | ~30K | 1.02× | |
| 14 | Valais | ~40K | 0.96× | |
| 15 | Graubünden | ~20K | 0.92× | |
| 16 | Schaffhausen | ~7K | 0.90× | |
| 17 | Canton of Nidwalden | ~3K | 0.83× | |
| 18 | Fribourg | ~30K | 0.82× | |
| 19 | Neuchatel | ~20K | 0.77× | |
| 20 | Appenzell Innerrhoden | <1K | 0.73× | |
| 21 | Uri | ~2K | 0.71× | |
| 22 | Canton of Obwalden | ~3K | 0.70× | |
| 23 | Appenzell Ausserrhoden | ~3K | 0.67× | |
| 24 | Canton of Glarus | ~2K | 0.67× | |
| 25 | Jura | ~4K | 0.63× | |
| 26 | Ticino | ~20K | 0.55× |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai massage | Health | 4.40× | ||
| 02 | Relaxation technique | Health | 3.64× | ||
| 03 | Immune system | Health | 3.50× | ||
| 04 | Karma yoga | Health | 3.48× | ||
| 05 | Sauna | Home & Garden | 2.34× | ||
| 06 | Garden centre | Home & Garden | 2.25× | ||
| 07 | Patrick Bruel | Music & Radio | 2.20× | ||
| 08 | Le Nouvelliste (Haiti) | News | 2.05× | ||
| 09 | Therapy | Health | 1.84× | ||
| 10 | Stress (biology) | Health | 1.78× | ||
| 11 | C&A | Shopping | 1.77× | ||
| 12 | Real property | Home & Garden | 1.63× | ||
| 13 | Radio Television of Serbia | Music & Radio | 1.62× | ||
| 14 | Conforama | Home & Garden | 1.61× | ||
| 15 | Manor | Shopping | 1.60× | ||
| 16 | Spas | Beauty & Wellness | 1.55× | ||
| 17 | Marriage | Kids & Family | 1.54× | ||
| 18 | Hygiene | Beauty & Wellness | 1.54× | ||
| 19 | 20 minutes (Switzerland) | News | 1.52× | ||
| 20 | Skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.97× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Travelling | THRILL | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Social Media Usage | JOY | 0.62× | |
| Patriotism | CONSERVATISM | 0.69× |
Massage has an estimated audience of 1,003,384 people in Switzerland, concentrated in Canton of Zürich and Canton of Geneva.
63.0% of Massage fans are female, 37.0% are male, with an average age of 42.5 years.
Massage fans show strongest brand affinity for Conforama (1.61×), Manor (1.6×), and 20 minutes (Switzerland) (1.52×) over the country average.
Massage fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Geneva (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Massage itself, the audience over-indexes on Manor (1.6×), 20 minutes (Switzerland) (1.52×), Spas (1.55×), and Therapy (1.84×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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