A data profile of the people who buy, follow and care about Marriage in Switzerland — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 1,182,674 people in Switzerland.
Marriage has an estimated audience of 1,182,674 people in Switzerland. 64.8% are female, 35.2% are male, average age 43.6. Top brand affinities: Coop, IKEA, Conforama, Weddings, Swiss International Air Lines.
Top brand affinities include Coop, IKEA, Conforama, with strongest over-indexing on Coop (1.91× the country average).
Demographically, the Marriage audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Marriage fan in Switzerland is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Coop.
The key figures that characterise the Marriage profile in Switzerland.
64.8% are female, 35.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.6 |
| Estimated audience size | 1,182,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Marriage audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding dress | Fashion & Accessoires | 3.51× | ||
| 02 | Weddings | Kids & Family | 2.96× | ||
| 03 | Conforama | Home & Garden | 2.20× | ||
| 04 | Desserts | Food & Beverages | 2.06× | ||
| 05 | Tattoos | Fashion & Accessoires | 2.02× | ||
| 06 | Toys | Games | 1.99× | ||
| 07 | Coop | Food & Beverages | 1.91× | ||
| 08 | Swiss International Air Lines | Travel & Leisure | 1.83× | ||
| 09 | Shopping malls | Shopping | 1.83× | ||
| 10 | Bars | Travel & Leisure | 1.83× | ||
| 11 | H&M | Shopping | 1.81× | ||
| 12 | Happiness | Health | 1.76× | ||
| 13 | Hornbach | Shopping | 1.75× | ||
| 14 | Kitchen | Home & Garden | 1.71× | ||
| 15 | IKEA | Home & Garden | 1.70× | ||
| 16 | Psychology | Business & Career | 1.68× | ||
| 17 | Dogs | Pets & Animals | 1.67× | ||
| 18 | Concerts | Music & Radio | 1.59× | ||
| 19 | Nature | Home & Garden | 1.57× | ||
| 20 | Spas | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.62× | |
| Mindfulness | BALANCE | 1.44× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Indulgence | JOY | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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