A data profile of the people who buy, follow and care about Marriage in South Africa — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 1,977,765 people in South Africa.
Marriage has an estimated audience of 1,977,765 people in South Africa. 61.6% are female, 38.4% are male, average age 38.4. Top brand affinities: Fast casual restaurants, Natural skin care, Organic farming, Pet store, Designer clothing.
Top brand affinities include Fast casual restaurants, Natural skin care, Organic farming, with strongest over-indexing on Fast casual restaurants (1.56× the country average).
Demographically, the Marriage audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
The typical Marriage fan in South Africa is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Marriage profile in South Africa.
61.6% are female, 38.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 38.4 |
| Estimated audience size | 1,977,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Marriage audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 1.99× | ||
| 02 | Wedding planner | Kids & Family | 1.90× | ||
| 03 | Art jewelry | Fashion & Accessoires | 1.87× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 1.75× | ||
| 05 | Pet store | Pets & Animals | 1.68× | ||
| 06 | Cartier | Fashion & Accessoires | 1.65× | ||
| 07 | Organic farming | Food & Beverages | 1.64× | ||
| 08 | Tiffany & Co. | Fashion & Accessoires | 1.63× | ||
| 09 | Lip gloss | Beauty & Wellness | 1.61× | ||
| 10 | Meghan Markle | Fashion & Accessoires | 1.61× | ||
| 11 | Sephora | Shopping | 1.59× | ||
| 12 | Etsy | Fashion & Accessoires | 1.57× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 1.56× | ||
| 15 | Prosecco | Food & Beverages | 1.53× | ||
| 16 | Designer clothing | Fashion & Accessoires | 1.52× | ||
| 17 | Art exhibition | Arts & Culture | 1.52× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.51× | ||
| 19 | Eye liner | Beauty & Wellness | 1.51× | ||
| 20 | Clinique | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.50× | |
| Pet Ownership | JOY | 1.43× | |
| Mindfulness | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.86× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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