A data profile of the people who buy, follow and care about Marriage in Colombia — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 3,382,130 people in Colombia.
Marriage has an estimated audience of 3,382,130 people in Colombia. 65.9% are female, 34.1% are male, average age 36.7. Top brand affinities: Pet store, IKEA, Kitchenware, Local food, Anti-aging cream.
Top brand affinities include Pet store, IKEA, Kitchenware, with strongest over-indexing on Pet store (1.58× the country average).
Demographically, the Marriage audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Career Orientation.
The typical Marriage fan in Colombia is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Pet store.
The key figures that characterise the Marriage profile in Colombia.
65.9% are female, 34.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 36.7 |
| Estimated audience size | 3,382,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Marriage audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding planner | Kids & Family | 1.98× | ||
| 02 | Handmade jewelry | Fashion & Accessoires | 1.75× | ||
| 03 | Career development | Business & Career | 1.70× | ||
| 04 | Toothbrush | Beauty & Wellness | 1.69× | ||
| 05 | Local news | News | 1.64× | ||
| 06 | Kitchenware | Home & Garden | 1.63× | ||
| 07 | Art exhibition | Arts & Culture | 1.63× | ||
| 08 | First-time buyer | Shopping | 1.63× | ||
| 09 | Sephora | Shopping | 1.62× | ||
| 10 | Sweepstakes | Games | 1.60× | ||
| 11 | Disneyland | Travel & Leisure | 1.59× | ||
| 12 | Tooth brushing | Health | 1.59× | ||
| 13 | Pet store | Pets & Animals | 1.58× | ||
| 14 | IKEA | Home & Garden | 1.58× | ||
| 15 | Local food | Food & Beverages | 1.57× | ||
| 16 | Outfit of the day | Fashion & Accessoires | 1.54× | ||
| 17 | Mindfulness | Health | 1.53× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.52× | ||
| 19 | Animal rights | Politics & Society | 1.52× | ||
| 20 | Makeup Tutorials | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.61× | |
| Career Orientation | POWER | 1.60× | |
| Mindfulness | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.76× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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