A data profile of the people who buy, follow and care about Marriage in Ireland — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 674,017 people in Ireland.
Marriage has an estimated audience of 674,017 people in Ireland. 72.7% are female, 27.3% are male, average age 41.0. Top brand affinities: Spas, Desserts, Hairstyle, Beaches, Drawing.
Top brand affinities include Spas, Desserts, Hairstyle, with strongest over-indexing on Spas (1.51× the country average).
Demographically, the Marriage audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Tradition.
The typical Marriage fan in Ireland is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Spas.
The key figures that characterise the Marriage profile in Ireland.
72.7% are female, 27.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 41.0 |
| Estimated audience size | 674,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Marriage audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 2.12× | ||
| 02 | Wedding dress | Fashion & Accessoires | 1.92× | ||
| 03 | Lip balm | Beauty & Wellness | 1.80× | ||
| 04 | Meghan Markle | Fashion & Accessoires | 1.73× | ||
| 05 | Bed frame | Home & Garden | 1.71× | ||
| 06 | Drawing | Home & Garden | 1.65× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 08 | Crossword | Games | 1.62× | ||
| 09 | Self-esteem | Health | 1.62× | ||
| 10 | Desserts | Food & Beverages | 1.59× | ||
| 11 | Beaches | Travel & Leisure | 1.59× | ||
| 12 | Carpet | Home & Garden | 1.56× | ||
| 13 | Wedding ring | Fashion & Accessoires | 1.54× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.54× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.53× | ||
| 16 | Bedroom furniture | Home & Garden | 1.52× | ||
| 17 | Spas | Beauty & Wellness | 1.51× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Waxing | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.61× | |
| Tradition | CONSERVATISM | 1.43× | |
| Family Orientation | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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