A data profile of the people who buy, follow and care about Marriage in Indonesia — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 5,803,966 people in Indonesia.
Marriage has an estimated audience of 5,803,966 people in Indonesia. 54.3% are female, 45.7% are male, average age 37.0. Top brand affinities: Hair products, Spas, Telegram, Sunglasses, Indonesian cuisine.
Top brand affinities include Hair products, Spas, Telegram, with strongest over-indexing on Hair products (1.61× the country average).
Demographically, the Marriage audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Price Sensitivity, Travelling.
The typical Marriage fan in Indonesia is balanced, around 37.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair products.
The key figures that characterise the Marriage profile in Indonesia.
54.3% are female, 45.7% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.0 |
| Estimated audience size | 5,803,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Marriage audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indonesian cuisine | Food & Beverages | 2.08× | ||
| 02 | Investment management | Business & Career | 1.98× | ||
| 03 | Cyber Monday | Shopping | 1.96× | ||
| 04 | Sunglasses | Fashion & Accessoires | 1.79× | ||
| 05 | Modern furniture | Home & Garden | 1.78× | ||
| 06 | Telegram | Internet & Social Media | 1.76× | ||
| 07 | Female entrepreneur | Business & Career | 1.71× | ||
| 08 | Powdered milk | Kids & Family | 1.70× | ||
| 09 | Bars | Travel & Leisure | 1.69× | ||
| 10 | Spas | Beauty & Wellness | 1.68× | ||
| 11 | Viu (streaming media) | Movies & TV | 1.67× | ||
| 12 | Cholesterol | Food & Beverages | 1.67× | ||
| 13 | Hair products | Beauty & Wellness | 1.61× | ||
| 14 | Modern architecture | Arts & Culture | 1.61× | ||
| 15 | Cash on delivery | Business & Career | 1.55× | ||
| 16 | Self-employment | Business & Career | 1.55× | ||
| 17 | Loyalty program | Shopping | 1.55× | ||
| 18 | Primary school | Kids & Family | 1.53× | ||
| 19 | Costume jewelry | Fashion & Accessoires | 1.52× | ||
| 20 | Cashback reward program | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.32× | |
| Travelling | THRILL | 1.25× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Indulgence | JOY | 0.89× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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