A data profile of the people who buy, follow and care about Marriage in Australia — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 4,202,533 people in Australia.
Marriage has an estimated audience of 4,202,533 people in Australia. 65.1% are female, 34.9% are male, average age 43.3. Top brand affinities: IKEA, Discount stores, Reddit, Fine art, Art exhibition.
Top brand affinities include IKEA, Discount stores, Reddit, with strongest over-indexing on IKEA (1.63× the country average).
Demographically, the Marriage audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Marriage fan in Australia is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Marriage profile in Australia.
65.1% are female, 34.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 43.3 |
| Estimated audience size | 4,202,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Marriage audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 2.99× | ||
| 02 | Wedding planner | Kids & Family | 2.77× | ||
| 03 | Art jewelry | Fashion & Accessoires | 2.63× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 2.26× | ||
| 05 | Art exhibition | Arts & Culture | 2.09× | ||
| 06 | Discount stores | Shopping | 1.77× | ||
| 07 | Designer clothing | Fashion & Accessoires | 1.70× | ||
| 08 | Fine art | Business & Career | 1.69× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.67× | ||
| 10 | Internet & Social Media | 1.65× | |||
| 11 | Swarovski | Fashion & Accessoires | 1.65× | ||
| 12 | IKEA | Home & Garden | 1.63× | ||
| 13 | Organic farming | Food & Beverages | 1.60× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.59× | ||
| 15 | Innovation | Business & Career | 1.59× | ||
| 16 | Nightlife | Arts & Culture | 1.58× | ||
| 17 | Career development | Business & Career | 1.57× | ||
| 18 | Louis Vuitton | Fashion & Accessoires | 1.53× | ||
| 19 | Dating | Kids & Family | 1.52× | ||
| 20 | Etsy | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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