A data profile of the people who buy, follow and care about Reddit in Australia — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 4,838,268 people in Australia.
The average Reddit fan in Australia is 34.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include ABC News (Australia), Ninemsn, Comedy movies, with strongest over-indexing on ABC News (Australia) (2.38× the country average).
Demographically, the Reddit audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Career Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Reddit fan in Australia is balanced, around 34.3 years old, with strong Career Orientation tendencies and a notable affinity for ABC News (Australia).
The key figures that characterise the Reddit profile in Australia.
52.7% are female, 47.3% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 34.3 |
| Estimated audience size | 4,838,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Reddit audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~100K | 1.21× | |
| 02 | Victoria | ~1.5M | 1.09× | |
| 03 | Queensland | ~1M | 1.06× | |
| 04 | Tasmania | ~100K | 1.06× | |
| 05 | Western Australia | ~600K | 0.98× | |
| 06 | South Australia | ~400K | 0.98× | |
| 07 | New South Wales | ~1.5M | 0.97× | |
| 08 | Northern Territory | ~30K | 0.66× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brain teaser | Business & Career | 4.27× | ||
| 02 | Sarah, Duchess of York | Literature | 3.37× | ||
| 03 | Macaulay Culkin | Movies & TV | 2.96× | ||
| 04 | Quiz | Games | 2.58× | ||
| 05 | Bored Panda | Internet & Social Media | 2.46× | ||
| 06 | ABC News (Australia) | Movies & TV | 2.38× | ||
| 07 | Ninemsn | News | 2.23× | ||
| 08 | Gemini | Technology & Electronics | 1.99× | ||
| 09 | Board games | Games | 1.95× | ||
| 10 | Boredom | Health | 1.94× | ||
| 11 | Grok | Technology & Electronics | 1.80× | ||
| 12 | Dick Van Dyke | Movies & TV | 1.78× | ||
| 13 | Guardian Australia | News | 1.76× | ||
| 14 | Stranger Things | Movies & TV | 1.76× | ||
| 15 | Marriage | Kids & Family | 1.65× | ||
| 16 | EB Games | Games | 1.65× | ||
| 17 | Projection screen | Technology & Electronics | 1.62× | ||
| 18 | Nostalgia | Home & Garden | 1.61× | ||
| 19 | Friendship | Kids & Family | 1.60× | ||
| 20 | Comedy movies | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Pet Ownership | JOY | 1.25× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.76× |
Reddit has an estimated audience of 4,838,268 people in Australia, concentrated in New South Wales and Victoria.
52.7% of Reddit fans are female, 47.3% are male, with an average age of 34.3 years.
Reddit fans show strongest brand affinity for ABC News (Australia) (2.38×), Ninemsn (2.23×), and Comedy movies (1.53×) over the country average.
Reddit fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Ninemsn (2.23×), Comedy movies (1.53×), Friendship (1.6×), and Quiz (2.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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