A data profile of the people who buy, follow and care about Massage in Poland — modelled from more than twelve digital signal sources. Massage has an estimated audience of 1,603,683 people in Poland.
Massage has an estimated audience of 1,603,683 people in Poland. 75.7% are female, 24.3% are male, average age 39.9. Top brand affinities: Facial, Smyk, Skirt, TUI, Super Express.
Top brand affinities include Facial, Smyk, Skirt, with strongest over-indexing on Facial (4.0× the country average).
Demographically, the Massage audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Massage fan in Poland is more female, around 39.9 years old, with strong Individualism tendencies and a notable affinity for Facial.
The key figures that characterise the Massage profile in Poland.
75.7% are female, 24.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 39.9 |
| Estimated audience size | 1,603,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Massage audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 4.00× | ||
| 02 | Day spa | Beauty & Wellness | 3.69× | ||
| 03 | Child development | Business & Career | 3.39× | ||
| 04 | Smyk | Shopping | 2.74× | ||
| 05 | Permanent makeup | Beauty & Wellness | 2.73× | ||
| 06 | Pedicure | Beauty & Wellness | 2.61× | ||
| 07 | Manicure | Beauty & Wellness | 2.57× | ||
| 08 | Agnieszka Maciąg | Literature | 2.48× | ||
| 09 | Cosmetology | Beauty & Wellness | 2.34× | ||
| 10 | Bed | Home & Garden | 2.18× | ||
| 11 | TUI | Travel & Leisure | 2.17× | ||
| 12 | Super Express | News | 2.14× | ||
| 13 | Skirt | Fashion & Accessoires | 2.13× | ||
| 14 | Itaka | Travel & Leisure | 2.08× | ||
| 15 | Kindergarten | Kids & Family | 2.07× | ||
| 16 | Blouse | Fashion & Accessoires | 1.92× | ||
| 17 | Handbags | Fashion & Accessoires | 1.67× | ||
| 18 | Recipes | Food & Beverages | 1.60× | ||
| 19 | Shopping malls | Shopping | 1.54× | ||
| 20 | Pepco | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.30× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.33× | |
| Healthy Lifestyle | BALANCE | 0.41× | |
| Social Media Usage | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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