A data profile of the people who buy, follow and care about Massage in Sweden — modelled from more than twelve digital signal sources. Massage has an estimated audience of 1,088,479 people in Sweden.
Massage has an estimated audience of 1,088,479 people in Sweden. 68.7% are female, 31.3% are male, average age 45.7. Top brand affinities: Lidl, KappAhl, Lindex, Cellbes, Ellos.
Top brand affinities include Lidl, KappAhl, Lindex, with strongest over-indexing on Lidl (1.57× the country average).
Demographically, the Massage audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Creativity, Urban Lifestyle.
The typical Massage fan in Sweden is more female, around 45.7 years old, with strong Creativity tendencies and a notable affinity for Lidl.
The key figures that characterise the Massage profile in Sweden.
68.7% are female, 31.3% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 45.7 |
| Estimated audience size | 1,088,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 33% |
of the worldwide Massage audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 4.5% |
| Taiwan | 4.1% |
The strongest cross-interests of the Massage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traditional Chinese medicine | Business & Career | 7.95× | ||
| 02 | Knee | Health | 3.57× | ||
| 03 | Joint | Health | 3.38× | ||
| 04 | Cellbes | Fashion & Accessoires | 3.02× | ||
| 05 | Saddle | Sports | 2.43× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.20× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.13× | ||
| 08 | Ellos | Shopping | 2.04× | ||
| 09 | Cottage | Travel & Leisure | 2.04× | ||
| 10 | Holiday cottage | Travel & Leisure | 2.00× | ||
| 11 | Greenhouse | Home & Garden | 1.98× | ||
| 12 | Skin care | Beauty & Wellness | 1.97× | ||
| 13 | Lindex | Fashion & Accessoires | 1.89× | ||
| 14 | Summer house | Travel & Leisure | 1.78× | ||
| 15 | Spas | Beauty & Wellness | 1.77× | ||
| 16 | JYSK | Home & Garden | 1.71× | ||
| 17 | Health & wellness | Health | 1.65× | ||
| 18 | Recipes | Food & Beverages | 1.64× | ||
| 19 | Coop | Food & Beverages | 1.63× | ||
| 20 | Lidl | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.45× | |
| Urban Lifestyle | OPEN | 1.33× | |
| Social Media Usage | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.45× | |
| Patriotism | CONSERVATISM | 0.46× | |
| Design Affinity | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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