A data profile of the people who buy, follow and care about Saddle in Sweden — modelled from more than twelve digital signal sources. Saddle has an estimated audience of 1,085,599 people in Sweden.
Saddle has an estimated audience of 1,085,599 people in Sweden. 76.0% are female, 24.0% are male, average age 46.1. Top brand affinities: Horze, FEI World Equestrian Games, Western riding, Sveriges Television, Show Jumping World Cup.
Top brand affinities include Horze, FEI World Equestrian Games, Western riding, with strongest over-indexing on Horze (29.2× the country average).
Demographically, the Saddle audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Saddle fan in Sweden is more female, around 46.1 years old, with strong Sustainability tendencies and a notable affinity for Horze.
The key figures that characterise the Saddle profile in Sweden.
76.0% are female, 24.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 46.1 |
| Estimated audience size | 1,085,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Saddle audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 16.5% |
| Sweden | 5.6% |
The strongest cross-interests of the Saddle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horze | Sports | 29.20× | ||
| 02 | Show Jumping World Cup | Sports | 21.33× | ||
| 03 | FEI World Equestrian Games | Sports | 10.15× | ||
| 04 | Chicago Bulls | Sports | 8.25× | ||
| 05 | Western riding | Sports | 8.16× | ||
| 06 | Miu Miu | Fashion & Accessoires | 7.59× | ||
| 07 | Jotex | Shopping | 4.02× | ||
| 08 | Veterinary medicine | Business & Career | 3.83× | ||
| 09 | Hobby | Home & Garden | 2.11× | ||
| 10 | Sveriges Television | Technology & Electronics | 1.93× | ||
| 11 | Hemnet | Home & Garden | 1.88× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.88× | ||
| 13 | Biltema | Business & Career | 1.79× | ||
| 14 | Ice Hockey World Championships | Sports | 1.77× | ||
| 15 | Organic food | Food & Beverages | 1.77× | ||
| 16 | Flower | Home & Garden | 1.69× | ||
| 17 | Science | Business & Career | 1.69× | ||
| 18 | Lindex | Fashion & Accessoires | 1.64× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.62× | ||
| 20 | Dogs | Pets & Animals | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.76× | |
| Quality Awareness | PREMIUM | 1.68× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Saddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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