A data profile of the people who buy, follow and care about Bed in Poland — modelled from more than twelve digital signal sources. Bed has an estimated audience of 3,103,041 people in Poland.
Bed has an estimated audience of 3,103,041 people in Poland. 74.1% are female, 25.9% are male, average age 41.0. Top brand affinities: Bedroom furniture, Castorama, IKEA, Kitchen, Kaufland.
Top brand affinities include Bedroom furniture, Castorama, IKEA, with strongest over-indexing on Bedroom furniture (3.89× the country average).
Demographically, the Bed audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical Bed fan in Poland is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Bed profile in Poland.
74.1% are female, 25.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 41.0 |
| Estimated audience size | 3,103,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Bed audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 3.89× | ||
| 02 | Garden furniture | Home & Garden | 3.22× | ||
| 03 | Kitchenware | Home & Garden | 2.88× | ||
| 04 | Refrigerator | Home & Garden | 2.79× | ||
| 05 | Waxing | Beauty & Wellness | 2.72× | ||
| 06 | Kitchen | Home & Garden | 2.08× | ||
| 07 | Rossmann | Shopping | 2.05× | ||
| 08 | Flower | Home & Garden | 1.89× | ||
| 09 | Child care | Kids & Family | 1.83× | ||
| 10 | Castorama | Shopping | 1.79× | ||
| 11 | Renovation | Home & Garden | 1.76× | ||
| 12 | Kaufland | Shopping | 1.66× | ||
| 13 | Home Appliances | Home & Garden | 1.66× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 15 | IKEA | Home & Garden | 1.63× | ||
| 16 | Ryanair | Travel & Leisure | 1.59× | ||
| 17 | Health care | Business & Career | 1.56× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.52× | ||
| 19 | Pepco | Fashion & Accessoires | 1.51× | ||
| 20 | Empik | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| Design Affinity | PREMIUM | 1.69× | |
| Family Orientation | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Mindfulness | BALANCE | 0.97× | |
| Risk Appetite | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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