A data profile of the people who buy, follow and care about Bed in Netherlands — modelled from more than twelve digital signal sources. Bed has an estimated audience of 3,165,590 people in Netherlands.
The average Bed fan in Netherlands is 45.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), IKEA, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.81× the country average).
Demographically, the Bed audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bed fan in Netherlands is more female, around 45.3 years old, with strong Design Affinity tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Bed profile in Netherlands.
65.4% are female, 34.6% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.3 |
| Estimated audience size | 3,165,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Bed audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
Where the Bed audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~100K | 1.20× | |
| 02 | Zuid-Holland | ~800K | 1.13× | |
| 03 | North Holland | ~600K | 1.09× | |
| 04 | North Brabant | ~500K | 1.09× | |
| 05 | Groningen | ~100K | 1.07× | |
| 06 | Gelderland | ~400K | 1.06× | |
| 07 | Overijssel | ~200K | 1.01× | |
| 08 | Friesland | ~100K | 0.94× | |
| 09 | Limburg | ~200K | 0.88× | |
| 10 | Drenthe | ~90K | 0.87× | |
| 11 | Utrecht | ~200K | 0.85× | |
| 12 | Zeeland | ~60K | 0.83× |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 4.54× | ||
| 02 | Bedroom furniture | Home & Garden | 4.25× | ||
| 03 | Box-spring | Home & Garden | 3.80× | ||
| 04 | Real property | Home & Garden | 3.38× | ||
| 05 | Child development | Business & Career | 3.24× | ||
| 06 | Modern architecture | Arts & Culture | 3.04× | ||
| 07 | Apartment | Business & Career | 1.99× | ||
| 08 | Internet & Social Media | 1.87× | |||
| 09 | Renovation | Home & Garden | 1.85× | ||
| 10 | Jumbo (supermarket) | Shopping | 1.81× | ||
| 11 | Hair products | Beauty & Wellness | 1.80× | ||
| 12 | Shopping malls | Shopping | 1.79× | ||
| 13 | Bol.com | Shopping | 1.77× | ||
| 14 | Hornbach | Shopping | 1.75× | ||
| 15 | Primark | Shopping | 1.75× | ||
| 16 | Rabobank | Business & Career | 1.72× | ||
| 17 | IKEA | Home & Garden | 1.67× | ||
| 18 | Aldi | Shopping | 1.57× | ||
| 19 | Lidl | Shopping | 1.56× | ||
| 20 | Pets | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.69× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Luxury Orientation | PREMIUM | 1.02× | |
| Healthy Lifestyle | BALANCE | 1.04× |
Bed has an estimated audience of 3,165,590 people in Netherlands, concentrated in Zuid-Holland and North Holland.
65.4% of Bed fans are female, 34.6% are male, with an average age of 45.3 years.
Bed fans show strongest brand affinity for Jumbo (supermarket) (1.81×), IKEA (1.67×), and WhatsApp (1.87×) over the country average.
Bed fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bed itself, the audience over-indexes on IKEA (1.67×), WhatsApp (1.87×), Bedroom furniture (4.25×), and Rabobank (1.72×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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