A data profile of the people who buy, follow and care about Bed in Ireland — modelled from more than twelve digital signal sources. Bed has an estimated audience of 1,391,704 people in Ireland.
Bed has an estimated audience of 1,391,704 people in Ireland. 65.0% are female, 35.0% are male, average age 43.2. Top brand affinities: IKEA, Mattress, TK Maxx, Carpet, Garden furniture.
Top brand affinities include IKEA, Mattress, TK Maxx, with strongest over-indexing on IKEA (1.63× the country average).
Demographically, the Bed audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Bed fan in Ireland is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Bed profile in Ireland.
65.0% are female, 35.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 43.2 |
| Estimated audience size | 1,391,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Bed audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed frame | Home & Garden | 2.11× | ||
| 02 | Sofa bed | Home & Garden | 1.96× | ||
| 03 | Mattress | Home & Garden | 1.92× | ||
| 04 | Microwave oven | Home & Garden | 1.86× | ||
| 05 | Curtain | Home & Garden | 1.82× | ||
| 06 | Lip balm | Beauty & Wellness | 1.71× | ||
| 07 | Carpet | Home & Garden | 1.68× | ||
| 08 | TK Maxx | Shopping | 1.65× | ||
| 09 | IKEA | Home & Garden | 1.63× | ||
| 10 | Manicure | Beauty & Wellness | 1.62× | ||
| 11 | Trivago | Travel & Leisure | 1.62× | ||
| 12 | Kitchenware | Home & Garden | 1.59× | ||
| 13 | Garden furniture | Home & Garden | 1.58× | ||
| 14 | Zoo | Kids & Family | 1.58× | ||
| 15 | Waxing | Beauty & Wellness | 1.58× | ||
| 16 | Laminate flooring | Home & Garden | 1.58× | ||
| 17 | Cappuccino | Food & Beverages | 1.55× | ||
| 18 | Weaving | Fashion & Accessoires | 1.54× | ||
| 19 | Garden centre | Home & Garden | 1.51× | ||
| 20 | Department store | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Quality Awareness | PREMIUM | 1.41× | |
| DIY Mentality | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Spirituality | BALANCE | 0.86× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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