A data profile of the people who buy, follow and care about Bed in Indonesia — modelled from more than twelve digital signal sources. Bed has an estimated audience of 3,354,172 people in Indonesia.
Bed has an estimated audience of 3,354,172 people in Indonesia. 57.0% are female, 43.0% are male, average age 38.6. Top brand affinities: Bedroom furniture, Coffee roasting, Do it yourself (DIY), Kitchenware, Traveloka.
Top brand affinities include Bedroom furniture, Coffee roasting, Do it yourself (DIY), with strongest over-indexing on Bedroom furniture (3.96× the country average).
Demographically, the Bed audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Bed fan in Indonesia is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Bed profile in Indonesia.
57.0% are female, 43.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.6 |
| Estimated audience size | 3,354,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Bed audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 3.96× | ||
| 02 | Day spa | Beauty & Wellness | 3.31× | ||
| 03 | Eyelash | Beauty & Wellness | 3.12× | ||
| 04 | Flower bouquet | Home & Garden | 3.10× | ||
| 05 | Coffee roasting | Food & Beverages | 3.02× | ||
| 06 | Kitchenware | Home & Garden | 2.87× | ||
| 07 | Hair coloring | Beauty & Wellness | 2.78× | ||
| 08 | Lipstick | Beauty & Wellness | 2.34× | ||
| 09 | Baby food | Kids & Family | 2.27× | ||
| 10 | IKEA | Home & Garden | 2.23× | ||
| 11 | Astro (Malaysian satellite television) | Movies & TV | 2.07× | ||
| 12 | Steak | Food & Beverages | 2.03× | ||
| 13 | Renovation | Home & Garden | 2.00× | ||
| 14 | Charity and causes | Business & Career | 1.96× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 16 | Business class | Travel & Leisure | 1.78× | ||
| 17 | Traveloka | Travel & Leisure | 1.74× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.70× | ||
| 19 | Meat | Food & Beverages | 1.57× | ||
| 20 | Online food ordering | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.15× | |
| DIY Mentality | THRILL | 1.90× | |
| Design Affinity | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Spirituality | BALANCE | 0.74× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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