A data profile of the people who buy, follow and care about Therapy in Australia — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 6,384,517 people in Australia.
Therapy has an estimated audience of 6,384,517 people in Australia. 63.3% are female, 36.7% are male, average age 44.6. Top brand affinities: Aldi, Blanket, Massage, Pharmacy, Alternative medicine.
Top brand affinities include Aldi, Blanket, Massage, with strongest over-indexing on Aldi (1.55× the country average).
Demographically, the Therapy audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Tradition, Mindfulness.
The typical Therapy fan in Australia is more female, around 44.6 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Therapy profile in Australia.
63.3% are female, 36.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 44.6 |
| Estimated audience size | 6,384,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Therapy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus type 2 awareness | Health | 2.14× | ||
| 02 | Gut flora | Health | 1.86× | ||
| 03 | Traditional medicine | Health | 1.83× | ||
| 04 | Blanket | Home & Garden | 1.78× | ||
| 05 | Microwave oven | Home & Garden | 1.61× | ||
| 06 | Biotechnology | Business & Career | 1.61× | ||
| 07 | Kinesiology | Health | 1.59× | ||
| 08 | Herbalism | Health | 1.59× | ||
| 09 | Day spa | Beauty & Wellness | 1.59× | ||
| 10 | Blender | Home & Garden | 1.59× | ||
| 11 | Julia Roberts | Movies & TV | 1.59× | ||
| 12 | Dermatology | Beauty & Wellness | 1.56× | ||
| 13 | Aromatherapy | Home & Garden | 1.56× | ||
| 14 | Aldi | Shopping | 1.55× | ||
| 15 | Pharmacy | Business & Career | 1.55× | ||
| 16 | Lush (company) | Beauty & Wellness | 1.53× | ||
| 17 | Jason Momoa | Movies & TV | 1.53× | ||
| 18 | Alternative medicine | Business & Career | 1.52× | ||
| 19 | Individualism | Politics & Society | 1.52× | ||
| 20 | Massage | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Mindfulness | BALANCE | 1.26× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.91× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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