A data profile of the people who buy, follow and care about Therapy in Colombia — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 4,664,425 people in Colombia.
Therapy has an estimated audience of 4,664,425 people in Colombia. 61.4% are female, 38.6% are male, average age 37.5. Top brand affinities: Do it yourself (DIY), Non-alcoholic beverage, Hair removal, Anti-aging cream, Rail transport.
Top brand affinities include Do it yourself (DIY), Non-alcoholic beverage, Hair removal, with strongest over-indexing on Do it yourself (DIY) (1.54× the country average).
Demographically, the Therapy audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Therapy fan in Colombia is more female, around 37.5 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Therapy profile in Colombia.
61.4% are female, 38.6% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 37.5 |
| Estimated audience size | 4,664,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Therapy audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 1.96× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.80× | ||
| 03 | Alternative medicine | Business & Career | 1.71× | ||
| 04 | Physical therapy | Business & Career | 1.71× | ||
| 05 | Tooth brushing | Health | 1.71× | ||
| 06 | Sugar substitute | Food & Beverages | 1.71× | ||
| 07 | Essential oil | Home & Garden | 1.68× | ||
| 08 | Massage | Health | 1.65× | ||
| 09 | Toothbrush | Beauty & Wellness | 1.61× | ||
| 10 | Career development | Business & Career | 1.61× | ||
| 11 | Mindfulness | Health | 1.61× | ||
| 12 | Hair removal | Beauty & Wellness | 1.60× | ||
| 13 | Herbalism | Health | 1.59× | ||
| 14 | Individualism | Politics & Society | 1.58× | ||
| 15 | Travel insurance | Travel & Leisure | 1.56× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 17 | Cappuccino | Food & Beverages | 1.54× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.53× | ||
| 19 | Toothpaste | Beauty & Wellness | 1.53× | ||
| 20 | Rail transport | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.61× | |
| Career Orientation | POWER | 1.55× | |
| Sustainability | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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